Cold Email Lead Generation Specialist - B2B Campaigns (Remote)

2 days, 11 hours ago
Full-time
Junior
Sales and Business Development
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build targeted prospect lists using lead databases and sales intelligence tools.
  • Research and segment contacts by persona, industry, geography, and ideal customer profile.
  • Write personalized cold email copy with strong subject lines and value-driven messaging.
  • Launch and manage multi-step outbound email sequences with multiple touchpoints.
  • Monitor and improve email deliverability through domain warming, IP management, and compliance checks.
  • A/B test subject lines, templates, send times, and calls to action to improve performance.
  • Track campaign metrics such as open rates, click rates, reply rates, and positive responses.
  • Monitor bounce rates, spam flags, and sender reputation to maintain campaign health.
  • Qualify incoming leads and route warm prospects to sales with detailed CRM notes.
  • Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA requirements.

Requirements

  • 1-2 years of experience in outbound lead generation, SDR, or email marketing campaigns.
  • Hands-on experience with cold email tools such as Apollo, Lemlist, Instantly, Woodpecker, or similar platforms.
  • Strong copywriting skills for persuasive sales outreach and conversion-focused messaging.
  • Proficiency with Excel or Google Sheets for list management and data organization.
  • Experience managing email deliverability, warming domains, and maintaining sender reputation.
  • Knowledge of compliance frameworks and best practices, including GDPR, CAN-SPAM, and CCPA.
  • Analytical mindset with the ability to track performance metrics and optimize campaigns using data.
  • Experience with CRM platforms such as Salesforce, HubSpot, or Zoho and lead qualification processes.
  • Strong attention to detail and ability to maintain accurate records and campaign documentation.
  • Technical familiarity with DNS records and SPF/DKIM/DMARC setup is preferred.

Benefits

  • Full-time remote role.
  • Working hours aligned with U.S. business hours.
  • Opportunity to own the complete cold email lead generation function.
  • Direct collaboration with sales teams and visibility into revenue generation.
  • Access to cutting-edge outbound marketing tools and automation platforms.
  • Clear performance metrics and the opportunity to scale successful campaign strategies.

Interested in this position?

Apply directly on the company website

Apply Now

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