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Senior Manager, Customer Marketing & Engagement

2 weeks, 5 days ago
United States
Full-time
Lead
Customer Success
Customer and Technical Support
CRM
Apply Now
PatientPoint

PatientPoint

PatientPoint is a trusted patient engagement platform delivering tailored health information to enhance education, engagement, and patient experiences. Their innovative solutions impact millions of patient visits annually, improving doctor-patient inte...

IT Services
251-1K
Founded 1987
$140M raised
View All Jobs 9

Description

  • Develop a comprehensive customer lifecycle marketing strategy aligned to retention, expansion, and product utilization goals.
  • Design and implement segmented engagement journeys across onboarding, adoption, value realization, and advocacy stages.
  • Partner with Customer Success leadership to identify high-impact touchpoints that reinforce value and reduce churn risk.
  • Define audience segmentation based on specialty, product mix, engagement level, and growth potential.
  • Lead segmented customer communications such as newsletters, product updates, value stories, and educational content.
  • Use marketing automation and CRM tools to build scalable, data-driven communication workflows.
  • Develop marketing strategies that increase usage of PatientPoint solutions across the provider base.
  • Collaborate with Product, Training, Demand Marketing, Sales, and PR teams to align messaging and support enablement efforts.
  • Build and scale a customer advocacy program that generates testimonials, case studies, and reference accounts.
  • Define, track, and report metrics tied to product utilization, retention, churn reduction, expansion revenue, and customer engagement.

Requirements

  • 8+ years of experience in customer marketing, lifecycle marketing, product marketing, or retention marketing, preferably in healthcare or B2B.
  • Proven experience developing lifecycle engagement strategies that drive measurable retention and growth.
  • Experience building customer advocacy programs.
  • Expertise in marketing automation platforms and CRM systems.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Exceptional cross-functional collaboration and influence skills.
  • Strong executive presence and ability to communicate effectively with senior leadership.
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Experience with segmentation and lifecycle program development is strongly preferred.
  • Experience in healthcare is preferred.

Benefits

  • Competitive compensation.
  • Flexible time off to recharge.
  • Hybrid work options.
  • Mental and emotional wellness resources.
  • 401(k) plan.
  • Modernized benefits and cultural perks for full-time teammates.
  • Supportive work environment for all teammates.

Interested in this position?

Apply directly on the company website

Apply Now

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