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Head of Performance Marketing (UK remote)

17 hours, 37 minutes ago
United Kingdom
Full-time
Lead
Digital Marketing Manager
Data Science and Analytics
E-commerce Facebook Ads Google Ads HubSpot LinkedIn Ads Looker Power BI Salesforce TikTok
Apply Now
ParcelHero

ParcelHero

ParcelHero is the UK's top parcel delivery company, providing express, timed, and economy services globally with leading carriers like DHL, UPS, and TNT.

Air Freight & Logistics
51-250
Founded 2003
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Description

  • Design and own the multi-channel paid media strategy across Google, Microsoft Ads, Meta, TikTok, LinkedIn, and emerging channels.
  • Lead the launch and optimisation of retargeting programmes across social platforms, including audience architecture, funnel segmentation, and creative strategy.
  • Own allocation and optimisation of more than £5 million in annual paid media spend.
  • Manage distinct performance marketing strategies for both the consumer price comparison business and Parcelhero Pro, the B2B SaaS product.
  • Own GA4 implementation, event architecture, attribution modelling, conversion tracking, and reporting integrity.
  • Build and maintain performance dashboards in tools such as GA4, Power BI, and Looker to track CAC, LTV, ROAS, and channel contribution.
  • Run structured A/B and multivariate testing across creatives, landing pages, audiences, and bidding strategies.
  • Partner with the creative team to brief, review, and iterate on ad creative across channels.
  • Collaborate with product and design on landing page and conversion rate optimisation.
  • Work with Sales, Customer Success, and RevOps to align paid acquisition with pipeline quality and revenue outcomes.
  • Manage external vendors, platforms, and tools with commercial accountability.
  • Champion the use of AI tools to improve campaign management, creative iteration, reporting, and workflow efficiency.

Requirements

  • 7+ years of experience in performance marketing.
  • At least 3 years in a senior or head-of-level role managing significant paid budgets, with £3M+ preferred.
  • Proven multi-channel experience across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
  • Deep GA4 proficiency, including event tracking, attribution, audience building, and reporting.
  • Experience launching and scaling retargeting programmes across social platforms.
  • Strong commercial acumen with the ability to connect paid media activity to revenue outcomes.
  • Demonstrated use of AI tools such as Claude, ChatGPT, Gemini, or equivalent as a regular part of day-to-day work.
  • Excellent analytical skills with tools such as Power BI, Looker, and Google Sheets.
  • Must be based in the UK and available for a fully remote role.
  • Desirable experience in e-commerce, logistics, or SaaS, especially across both B2B and B2C audiences.
  • Desirable familiarity with price comparison or marketplace platforms.
  • Desirable experience with CTV/OTT advertising, Reddit Ads, or programmatic display.
  • Desirable exposure to HubSpot or Salesforce for attribution and lead quality feedback loops.
  • Desirable experience in a remote-first, scale-up environment.

Benefits

  • Salary of £95,000 to £110,000 per year.
  • Fully remote role for UK-based candidates.
  • Office hours of 9:00 am to 5:30 pm GMT.
  • Generous holiday entitlement.
  • Birthday off.
  • Paid leave for all UK bank holidays.
  • Company sick pay scheme aligned with the statutory minimum.
  • Regular performance and salary reviews.

Interested in this position?

Apply directly on the company website

Apply Now

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