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Creative Strategist, Performance Marketing

1 day, 17 hours ago
Mexico, Argentina, Brazil, Colombia, Poland, Romania
Full-time
Senior
Digital Marketing Manager
Design and User Experience
Copywriting TikTok
Apply Now

Hyprwork

Hyprwork says it helps ecommerce businesses rapidly scale using advertorials and funnels. Its LinkedIn description says it is a multi-8-figure direct-to-consumer health e-commerce company focused on health, wellness, and performance products.

Online and Mail Order Retail
51-200
Founded 2020
View All Jobs 14

Description

  • Own creative strategy for assigned product funnels across Meta, TikTok, YouTube, Google, and Native channels.
  • Define angles, hooks, ad structures, and channel-specific creative frameworks that drive acquisition performance.
  • Conduct research on customer pain points, competitor creative, market trends, and voice-of-customer data to develop new creative concepts.
  • Build and maintain an angle library of winning themes, hooks, mechanisms, and messaging frameworks.
  • Design and execute structured A/B tests for creative variables such as hooks, angles, copy, formats, CTAs, and storytelling structures.
  • Analyze creative performance metrics to identify winners, diagnose underperformers, and guide the next round of decisions.
  • Manage creative freshness, variety, and fatigue across a large portfolio of ads and funnels.
  • Write clear creative briefs and provide actionable feedback to copywriters, video editors, and UGC creators.
  • Partner with media buyers and growth stakeholders to align creative direction with funnel performance, scaling priorities, and budget allocation.
  • Track platform trends, algorithm shifts, competitor creative, and format innovations to inform creative strategy.

Requirements

  • 4+ years of experience in creative strategy, performance marketing, or direct-response advertising within DTC, ecommerce, or high-volume paid media environments.
  • Proven experience creating and iterating high-converting video ads, UGC content, advertorials, and direct-response creative across Meta, TikTok, and YouTube, with Native platform experience preferred.
  • Strong understanding of Native advertising, including advertorial strategy, presell page architecture, and editorial-style direct-response funnels.
  • Deep knowledge of sales psychology, persuasive copywriting principles, and buyer persona frameworks.
  • Ability to interpret creative KPIs such as ROAS, CTR, CPA, Hook Rate, Thumbstop Rate, View Rate, and conversion metrics.
  • Experience designing and managing A/B testing frameworks for creative variables.
  • Comfort working with performance dashboards, analytics tools, and creative reporting systems.
  • Strong briefing and feedback skills with the ability to communicate actionable direction to creative contributors.
  • Experience collaborating cross-functionally with media buyers, growth teams, copywriters, and video editors in a fast-paced environment.
  • Nice to have: hands-on experience with AdBattery or similar creative diagnostics tools, attribution tools such as Hyros, Triple Whale, or GA4, and AI tools for creative research or iteration.

Benefits

  • Fully remote position.
  • Real ownership over creative strategy that drives customer acquisition.
  • Opportunity to work at the intersection of data and creativity with meaningful budget and volume.
  • Competitive compensation.
  • Exposure across a growing portfolio of DTC brands.
  • A data-driven team that shares results openly.
  • A culture that values speed, intellectual honesty, and continuous improvement.

Interested in this position?

Apply directly on the company website

Apply Now

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