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Lifecycle Marketing Lead

3 weeks ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM Email Marketing
Apply Now
PandaDoc

PandaDoc

PandaDoc offers an all-in-one document automation platform that enables sales professionals to create, approve, track, and electronically sign proposals and quotes more efficiently, significantly reducing the time spent on business document workflows.

Internet Software & Services
251-1K
Founded 2013
$51M raised
View All Jobs 29

Description

  • Own and continuously refine the lifecycle campaigns strategy across prospect conversion, adoption, expansion, and retention.
  • Lead, manage, and develop a team of Campaign Managers across distinct stages of the customer lifecycle.
  • Oversee integrated campaign execution so major go-to-market moments land consistently across the full lifecycle.
  • Use AI, automation, and system-building to increase experimentation speed, personalization, and team impact.
  • Drive campaigns across owned channels including email, in-app, and other lifecycle touchpoints.
  • Partner with Growth Marketing, Product Marketing, Sales, Customer Success, Account Management, Product, Marketing Operations, and GTM Data.
  • Ensure the team has the tooling, data access, infrastructure, and operational support needed to execute effectively.
  • Build seamless lifecycle programs for both self-serve and sales-assisted customer motions.
  • Improve targeting, personalization, measurement, and campaign learnings over time.

Requirements

  • 6+ years of experience in B2B lifecycle or integrated campaigns marketing.
  • At least 3 years of experience leading and developing high-performing teams.
  • Track record of building lifecycle programs that drive MQLs, pipeline, activation, retention, and revenue.
  • Strong analytical skills with the ability to interpret campaign data and design experiments.
  • Hands-on experience with marketing automation platforms and CRM tools.
  • Experience using AI-powered marketing tools in day-to-day workflow.
  • Systems-thinking approach to the customer journey.
  • Experience in a dual-motion B2B environment (self-serve and sales-assisted) is a strong plus.
  • Ability to operate at both strategic and executional levels.
  • Strong cross-functional relationship and communication skills.
  • Comfort with ambiguity and a bias toward action.

Benefits

  • $170,000–$190,000 annual OTE, including base and variable pay.
  • Potential eligibility to purchase company stock or receive annual bonuses.
  • Medical, dental, and vision insurance for employees and families.
  • Short- and long-term disability insurance and life insurance.
  • FSA and 401(k) plans.
  • 13.34+ hours of paid time off per month.
  • 6 self-care days, a birthday PTO day, and 12 paid company holidays per year.

Interested in this position?

Apply directly on the company website

Apply Now

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