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Vice President (VP) of Marketing (Fully Remote)

2 days, 9 hours ago
Anywhere
Full-time
Executive
Head of Marketing
Marketing and Growth
Affiliate Marketing Content Marketing Email Marketing SEO Social Media Marketing
Apply Now
PadSplit

PadSplit

PadSplit offers clean, modern furnished rooms for rent at an affordable weekly fee, including utilities, WiFi, laundry access, and 24/7 telemedicine service. They are disrupting the affordable housing industry by creating safe, attractive co-living env...

Family Services
51-200
$35M raised
View All Jobs 3

Description

  • Own full-funnel marketing strategy across awareness, consideration, engagement, and conversion.
  • Translate company growth targets into channel goals, budgets, forecasts, and measurable outcomes.
  • Lead paid acquisition across search, local bidding, paid social, display, video, and emerging channels.
  • Optimize acquisition budgets, creative, and landing pages against CAC and payback targets.
  • Build and scale SEO, content, social, referral, organic, and brand programs to diversify demand generation.
  • Own lifecycle marketing across email, SMS, push, and in-app channels from lead generation through retention.
  • Develop, evaluate, scale, and discontinue marketing experiments based on performance.
  • Own marketing KPIs and partner with Data, Product, Finance, Operations, Sales, Supply, and Member/Host Success on measurement, investment, and marketplace growth.
  • Lead, develop, and scale a multidisciplinary marketing team with clear priorities and accountability.

Requirements

  • 10+ years of consumer or marketplace marketing experience.
  • 5+ years in a senior leadership role owning a multi-channel marketing function and results.
  • Experience scaling paid acquisition across search, local bidding, paid social, display, video, and affiliate channels.
  • Direct ownership of a multi-million-dollar marketing budget and CAC and payback targets.
  • Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business with interdependent supply and demand.
  • Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is preferred.
  • Track record of guiding a company through significant growth and evolving its marketing engine, channel mix, and operating model.
  • Fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases.
  • Hands-on experience with campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting.
  • Experience building and developing multidisciplinary teams across paid, organic/content, social, lifecycle, and brand marketing.

Benefits

  • Fully remote position.
  • Competitive compensation with an equity incentive plan and company-wide bonus opportunity.
  • National medical, dental, and vision healthcare plans.
  • Company-provided life insurance, optional accident insurance, FSA, and DCFSA benefits.
  • Unlimited PTO plus 11 company-observed holidays.
  • 401(k) plan.
  • 12 weeks of paid leave for birth and non-birth parents.

Interested in this position?

Apply directly on the company website

Apply Now

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