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Director, Field Marketing

17 hours, 1 minute ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Asana CRM HubSpot Trello
Apply Now
Sapio Sciences

Sapio Sciences

Sapio Sciences provides a science aware™ lab informatics platform with LIMS, ELN, and SDMS software for effortless lab management and collaboration.

Internet Software & Services
51-200
Founded 2004
View All Jobs 9

Description

  • Own the end-to-end events calendar for tradeshows, conferences, webinars, and regional field events across the UK, Europe, and North America.
  • Communicate field marketing strategy, planned programs, and expected outcomes to internal stakeholders.
  • Manage event logistics, including booth design, shipping, staffing, vendor contracts, lead capture, and on-site delivery.
  • Plan and execute webinar programs, from topic and speaker selection through promotion and post-event follow-up.
  • Build and manage event budgets, negotiate with vendors and sponsors, and maximize return on investment.
  • Partner with Product Marketing to align event messaging, collateral, and demos with current positioning and launches.
  • Coordinate with Commercial Partnerships and Sales on co-marketing initiatives, target accounts, and pre-event outreach.
  • Manage relationships with industry associations and conference organizers.
  • Track and report event leads, pipeline influence, cost per lead, ROI, and post-event insights to inform future programming.
  • Manage and develop event coordinators, contractors, and agency partners; train booth staff on messaging and lead-capture practices.

Requirements

  • 5+ years of B2B field marketing or event marketing experience.
  • Proven experience managing tradeshow programs end-to-end, including budget ownership, vendor negotiation, and ARR contribution.
  • Experience running webinar and virtual-event programs using tools such as GoTo Webinar or Zoom.
  • Ability to work across UK, EMEA, and US time zones and manage related travel logistics.
  • Willingness to travel approximately 20% of the time to run events on-site.
  • Strong project management skills and experience using tools such as Asana or Trello to manage multiple concurrent events.
  • Experience with CRM and marketing automation platforms for lead capture, tracking, and reporting; HubSpot preferred.
  • Strong cross-functional communication skills with Sales, Product Marketing, and executive stakeholders.
  • SaaS experience strongly preferred.
  • Familiarity with life sciences, laboratory informatics, LIMS, or regulated laboratory markets is preferred.

Benefits

  • Inclusive and accessible recruitment process with reasonable adjustments available.
  • Equal-opportunity workplace committed to diversity, equity, and inclusion.
  • Collaborative work environment with opportunities for growth and contribution.

Interested in this position?

Apply directly on the company website

Apply Now

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