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Director, Field Marketing

2 hours, 22 minutes ago
United States
Full-time
Lead
Head of Marketing
Sales and Business Development
Asana CRM HubSpot Trello
Apply Now
Sapio Sciences

Sapio Sciences

Sapio Sciences provides a science aware™ lab informatics platform with LIMS, ELN, and SDMS software for effortless lab management and collaboration.

Internet Software & Services
51-250
Founded 2004
View All Jobs 6

Description

  • Own the end-to-end global events calendar across the UK, Europe, and North America, including tradeshows, conferences, webinars, and regional field events.
  • Communicate field marketing strategy, planned programs, and expected outcomes to internal stakeholders on a regular cadence.
  • Manage event logistics including booth design and build, shipping, staffing, vendor contracts, lead capture setup, and on-site execution.
  • Plan and run webinar programs from topic selection through speaker coordination, promotion, and post-event follow-up.
  • Build and manage event budgets and negotiate with venues, booth vendors, and sponsors to maximize ROI.
  • Partner with Product Marketing to align event messaging, collateral, and demos with current positioning and launches.
  • Partner with Commercial Partnerships to align event objectives with partner marketing and co-marketing initiatives.
  • Coordinate with Sales on target account lists and pre-event outreach to convert event attendance into pipeline.
  • Track and report on event performance, leads, pipeline influenced, cost per lead, and ROI to inform future planning.
  • Manage and develop coordinators, contractors, and agency partners supporting field programs, and train booth staff on lead capture and on-site messaging.

Requirements

  • 5+ years of experience in B2B field marketing or event marketing.
  • Proven track record running tradeshow programs end-to-end, including budget ownership, vendor negotiation, and ARR contribution.
  • Experience running webinar and virtual event programs with tools such as GoToWebinar or Zoom.
  • Comfort working across UK, EMEA, and US time zones and travel logistics.
  • Strong project management skills using tools like Asana or Trello.
  • Experience with CRM or marketing automation platforms, with HubSpot preferred.
  • Clear, direct communication skills and experience working cross-functionally with Sales, Product Marketing, and executive stakeholders.
  • Willingness to travel on-site across regions as needed, estimated at 20% of the time.
  • Bonus experience in life sciences, laboratory informatics, LIMS, or regulated lab markets.

Benefits

  • Competitive salary and benefits package.
  • Flexibility to work remotely, with opportunities to travel.
  • Comprehensive onboarding and training program.
  • Ongoing opportunities for professional growth and development.
  • Collaborative, inclusive, and supportive work environment.
  • Inclusive and accessible recruitment process with reasonable adjustments available.

Interested in this position?

Apply directly on the company website

Apply Now

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