Senior Director, Marketing Operations & Analytics

2 days, 10 hours ago
Executive
Business Intelligence
Dataiku

Dataiku

Dataiku develops a collaborative data science software platform that empowers teams to explore, prototype, build, and deliver data products, facilitating the transformation of business data into impactful insights through Everyday AI.

Internet Software & Services
501-1000
Founded 2013
$847M raised

Description

  • Set regional, segment, and channel pipeline targets with Sales and measure progress against them.
  • Build funnel models from bookings and ARR targets through pipeline, engagement, and coverage metrics.
  • Launch and manage an account-based attribution model used by Sales in pipeline reviews.
  • Own a shared marketing performance scorecard spanning brand awareness, account engagement, and pipeline.
  • Lead global campaign operations in HubSpot and Salesforce, including intake, quality, and turnaround standards.
  • Own and simplify the marketing technology stack, roadmap, and budget.
  • Develop account scoring, segmentation, routing, lifecycle, campaign naming, and data standards aligned with Sales coverage.
  • Build, govern, evaluate, and monitor marketing AI agents and GenAI workflows on Dataiku.
  • Analyze program and event ROI, run experiments, and recommend quarterly budget allocation by channel, region, and program.
  • Ensure marketing data quality, privacy and consent compliance, including GDPR, and responsible AI use.

Requirements

  • 10+ years of marketing operations, analytics, or revenue operations experience in enterprise B2B software.
  • 4+ years of experience leading teams.
  • Experience delivering an attribution model trusted and used by Sales.
  • Experience building account-based measurement with Sales, including target-account engagement and buying-group progression.
  • Hands-on experience with attribution and production AI agents or GenAI workflows.
  • Experience leading through a team while remaining close enough to unblock execution.
  • Experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools.
  • Dataiku experience is preferred.
  • Experience working across regions with varying data and process maturity.
  • Ability to influence senior stakeholders using data and align with Sales on pipeline definitions and performance measures.

Benefits

  • Opportunity to lead a global team across the Americas, EMEA, and APJ.
  • Direct exposure to the CMO and board-level marketing investment decisions.
  • Opportunity to build and use AI agents and GenAI workflows within marketing.
  • Equal-opportunity workplace with accommodations available for candidates who need them.

Interested in this position?

Apply directly on the company website

Apply Now

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