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Growth Lead

3 hours, 57 minutes ago
India
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 10

Description

  • Engage with developer communities, forums, and influencers to build awareness, trust, and credibility for Packt’s books and resources.
  • Plan and manage campaigns to generate positive Amazon reviews and ratings from tech professionals and users.
  • Build relationships with developer and engineer influencers and experts to secure endorsements and testimonials for marketing use.
  • Execute email marketing campaigns aimed at developer and engineer audiences to increase engagement and direct sales.
  • Monitor, analyze, and optimize landing pages and product pages to improve website conversion rates.
  • Collaborate closely with product management functions and content teams on growth initiatives and execution.
  • Drive measurable user acquisition and engagement through strategic outreach and direct marketing initiatives.

Requirements

  • 3+ years of experience in growth or DevRel marketing, ideally in web and app development or tech publishing.
  • Experience with influencer outreach, Amazon marketing strategies, and community engagement.
  • Strong analytical skills with experience optimizing email campaigns and onsite conversion.
  • Exceptional communication and relationship-building skills within technical communities.
  • Ability to work with significant autonomy and ownership in a fast-moving portfolio environment.

Benefits

  • Flexible and remote work support.
  • Flexible hours with control over when and where you work.
  • Bonus scheme.
  • 25 days’ holiday plus bank holidays.
  • Salary up to INR 55K fixed gross pay per month, depending on skills and/or experience.
  • Growth opportunities and internal mobility.
  • Support for work-life balance and wellbeing-focused initiatives.

Interested in this position?

Apply directly on the company website

Apply Now

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