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Senior Director of Marketing

3 weeks, 1 day ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing CRM HubSpot Salesforce
Apply Now
Packback

Packback

Packback is an education technology company based in Chicago, Illinois, offering Packback Questions, an AI-supported online discussion platform that enhances student curiosity, communication, and critical thinking skills through scalable asynchronous d...

Internet Software & Services
51-250
Founded 2014
View All Jobs 3

Description

  • Own the overall marketing strategy and performance across the funnel.
  • Set direction for demand generation programs and ensure alignment with marketing operations.
  • Define and evolve Packback’s positioning, messaging, and differentiation in the market.
  • Own Packback’s narrative around AI in higher education.
  • Partner with Product, Sales, and RevOps to align on ICP, funnel stages, pipeline performance, and launches.
  • Build and scale the company’s content engine across eBooks, webinars, research, blog content, and events.
  • Develop insight-driven thought leadership that supports awareness and conversion.
  • Lead customer marketing efforts, including customer stories, testimonials, and case studies.
  • Manage and develop two direct reports across demand generation and marketing operations.
  • Coach the team, maintain accountability, and step in as a hands-on contributor when needed.

Requirements

  • 8–12+ years of experience in B2B SaaS marketing.
  • Experience across product marketing and content strategy.
  • Familiarity with CRM and marketing automation tools such as Salesforce and HubSpot.
  • Proven ability to define positioning and bring products to market effectively.
  • Experience building or evolving a brand and positioning within an emerging or competitive category.
  • Experience leveraging customer insights and voice-of-customer data to inform messaging, positioning, and content.
  • Experience hiring, developing, and managing high-performing marketing teams.
  • Experience leading or overseeing demand generation and pipeline performance.
  • Background in EdTech, higher education, or mission-driven SaaS is a strong plus.
  • Applicants must be authorized to work in the U.S. without sponsorship.
  • Role is only open to candidates located in eligible U.S. states listed in the posting.

Benefits

  • Salary of $160,000-$180,000 annually.
  • Annual bonus target of 20%.
  • 12 weeks of paid leave for welcoming new children.
  • Multiple health and welfare benefit options, including medical, dental, and vision coverage.
  • 401(k) plan with employer matching.
  • Flexible and remote work opportunities.
  • Unlimited paid time off (PTO).
  • Employer Assistance Program (EAP) plus Calm and DoorDash subscriptions.

Interested in this position?

Apply directly on the company website

Apply Now

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