Email Marketer

5 hours, 20 minutes ago
Full-time
Senior
Marketing and Growth
Pack

Pack

Pack is a DXP that simplifies headless commerce for merchants, lowering barriers to building modern storefronts with a low-code approach.

Internet Software & Services
11-50
Founded 2019
$6M raised

Description

  • Design, build, and optimize lifecycle programs for onboarding, activation, engagement, retention, churn prevention, and re-engagement.
  • Develop behavioral audience segments based on user activity, engagement patterns, lifecycle stages, and product interactions.
  • Own automated workflows, transactional communications, and promotional email campaigns.
  • Monitor email health, sender reputation, authentication protocols, and deliverability performance.
  • Plan and execute experiments across messaging, timing, segmentation, content, and user journeys.
  • Track lifecycle KPIs and translate performance data into actionable recommendations.
  • Collaborate with product, design, analytics, engineering, and growth teams.
  • Improve lifecycle marketing workflows, automation, reporting, and operational efficiency.

Requirements

  • Proven experience managing lifecycle, retention, CRM, email, or customer engagement programs in technology, consumer, SaaS, gaming, e-commerce, or digital product environments.
  • Hands-on experience with platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar tools.
  • Strong analytical skills and the ability to make decisions based on measurable outcomes.
  • Experience developing audience segmentation and behavioral personalization strategies at scale.
  • Knowledge of email deliverability, domain reputation, authentication standards, and lifecycle communication best practices.
  • Systems-oriented approach to optimizing and scaling processes, automations, and workflows.
  • Strong communication skills across technical and non-technical teams.
  • Exceptional attention to detail.
  • Experience in gaming, entertainment, creator ecosystems, consumer technology, or digital communities preferred.
  • Familiarity with SQL, analytics tools, customer data platforms, push, SMS, in-app messaging, or global lifecycle programs preferred.

Interested in this position?

Apply directly on the company website

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