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VP of Player Engagement

2 hours, 30 minutes ago
United States
Full-time
Executive
Email Marketing Manager
Marketing and Growth
Apply Now
VGW

VGW

VGW is an interactive entertainment firm that specializes in creating innovative, free-to-play online social games, including popular platforms like Chumba Casino and LuckyLand Slots, which have been entertaining North American players since 2012.

Internet Software & Services
251-1K
Founded 2010
View All Jobs 5

Description

  • Develop and execute integrated monetization and retention strategies from first purchase through long-term lifetime value maximization.
  • Unite CRM and Live Operations into a synchronized, enterprise-wide player engagement ecosystem.
  • Use data science, analytics, and player insights to optimize monetization levers, live events, and channel performance.
  • Partner with Brand GMs, Product Managers, and FP&A to turn business objectives into scalable lifecycle strategies.
  • Lead, mentor, and resource the global Customer Engagement team.
  • Ensure revenue strategies comply with regulatory requirements, risk mandates, and responsible gaming standards.
  • Maintain a safe, responsible, and positive player experience across VGW’s brands.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Design, or an equivalent field.
  • 10–15 years of leadership experience in marketing, business development, or account management.
  • Enterprise-level strategic thinking with the ability to convert vision into measurable results.
  • Strong commercial acumen and deep knowledge of customer lifetime value, retention, and monetization.
  • Expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
  • Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
  • Proven ability to lead and direct large global teams.
  • Clear understanding of customer needs and concerns.

Benefits

  • Flexible work arrangements supporting work-life balance.
  • Learning, development, and career advancement opportunities.
  • Competitive compensation, perks, and benefits.
  • Diverse, inclusive, and supportive workplace culture.
  • Remote opportunity.

Interested in this position?

Apply directly on the company website

Apply Now

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