Demand Generation Manager

3 hours, 1 minute ago
Full-time
Mid Level
Sales and Business Development
Ordr

Ordr

Ordr is a leading company that provides comprehensive visibility and security solutions for every connected device, from IoT to traditional IT devices. With Ordr, organizations can prioritize critical risks, automate actions, and gain accurate insights...

Professional Services
51-250
Founded 2015
$94M raised

Description

  • Develop and execute integrated demand generation campaigns that generate qualified pipeline and revenue opportunities.
  • Create and manage programs across email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives.
  • Partner with Sales and SDR teams to align campaigns with business priorities and target accounts.
  • Monitor campaign performance and continuously optimize programs to improve conversion rates and pipeline contribution.
  • Manage campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting.
  • Ensure accurate lead routing, tracking, and campaign attribution through Marketo and Salesforce.
  • Build and optimize automated nurture programs to improve engagement and accelerate buyer progression.
  • Support account-based marketing initiatives focused on strategic healthcare and enterprise accounts.
  • Collaborate with channel and technology partners on co-marketing programs that generate demand and expand market reach.
  • Support demand generation activities around webinars, conferences, trade shows, and executive events, including pre-event, onsite, and post-event campaigns.

Requirements

  • 4+ years of B2B SaaS demand generation or growth marketing experience.
  • Proven success creating and executing campaigns that generate measurable pipeline results.
  • Hands-on experience with marketing automation tools, with Marketo and/or HubSpot preferred.
  • Experience working with Salesforce and marketing attribution reporting.
  • Strong understanding of email marketing, webinars, paid media, digital campaigns, and lead lifecycle management.
  • Excellent analytical, project management, and communication skills.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Experience marketing cybersecurity, healthcare technology, networking, infrastructure, or enterprise software solutions preferred.
  • Experience supporting account-based marketing programs preferred.
  • Familiarity with partner and channel marketing initiatives preferred.

Benefits

  • $120,000–$150,000 base salary, plus bonus and equity.
  • Flexible time off.
  • Comprehensive healthcare plan covering physical and mental wellness.
  • Stock options.
  • Physical and mental health programs.
  • Retirement planning support.
  • Remote and hybrid work options.

Interested in this position?

Apply directly on the company website

Apply Now

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