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Marketing Growth Manager, Global Programs

4 hours, 31 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Sales and Business Development
Cybersecurity HubSpot Salesforce
Apply Now
Sonatype

Sonatype

Sonatype provides secure software development solutions by leveraging open source and artificial intelligence, ensuring that organizations can build applications quickly and safely through automated governance, policy enforcement, and comprehensive mon...

Internet Software & Services
51-250
Founded 2008
$155M raised
View All Jobs 12

Description

  • Own the performance of external pipeline generation partners across regions, campaigns, and sales segments.
  • Set weekly, monthly, and quarterly expectations for qualified meetings, opportunity creation, pipeline generation, follow-up speed, activity quality, and conversion rates.
  • Run weekly performance reviews, campaign standups, goal setting, and SLA tracking with partners and internal marketing teams.
  • Hold sales and partners accountable to quotas, quality standards, messaging, follow-up expectations, and data hygiene requirements.
  • Identify performance gaps quickly and drive corrective action through process improvements, targeting changes, or partner escalation.
  • Partner with Marketing and Sales to convert inbound demand into qualified pipeline through timely, personalized follow-up.
  • Build and manage outbound programs targeting priority accounts, personas, buying groups, and use cases.
  • Collaborate with Product Marketing, Field Marketing, Performance Marketing, Marketing Operations, and Sales to align pipeline generation programs with ICPs, personas, messaging, campaign priorities, and business triggers.
  • Test AI, automation, enrichment, intent data, personalization, and outbound sequencing tools to improve partner productivity and conversion.
  • Develop workflows that leverage and extend GTM systems including Salesforce, HubSpot, and Gong.
  • Analyze conversion performance by persona, account type, segment, campaign, use case, channel, and sales team to identify what is working and what needs to change.
  • Create feedback loops between Sales, Marketing, Product Marketing, campaigns, and external partners to continuously improve targeting, messaging, and engagement.
  • Own reporting and performance analysis across inbound, outbound, account-based, and partner-supported pipeline generation motions.
  • Track core metrics such as speed-to-lead, meetings booked, meeting acceptance, meeting show rates, opportunity conversion, pipeline created, pipeline quality, and pipeline progression.

Requirements

  • 5+ years of experience in B2B SaaS growth marketing, demand generation, revenue marketing, GTM operations, pipeline generation, sales development operations, or related revenue growth functions.
  • Experience supporting pipeline generation, revenue programs, demand generation, sales development operations, GTM program management, and/or external pipeline generation partnerships.
  • Strong understanding of pipeline generation across inbound follow-up, outbound prospecting, ABM, campaign follow-up, nurture, and sales handoff.
  • Demonstrated ability to manage toward revenue outcomes, not just activity metrics.
  • Experience partnering with Sales on account priorities, personas, outreach strategy, meeting qualification, and pipeline expectations.
  • Strong analytical skills and comfort working with funnel metrics, conversion data, Salesforce reports, campaign performance, and pipeline attribution.
  • Hands-on experience with GTM systems such as Salesforce, HubSpot, Gong, sales engagement platforms, enrichment tools, intent data, AI research tools, or outbound automation platforms.
  • Track record of experimentation, iteration, and using data to improve conversion.
  • Strong communication skills, including writing clear briefs, performance summaries, campaign instructions, and executive updates.
  • High ownership mentality, strong operational discipline, and comfort holding internal and external teams accountable.
  • Experience in cybersecurity, developer tools, DevOps, infrastructure software, open source, software supply chain, or enterprise SaaS, preferred.
  • Experience marketing or selling to security, application development, DevOps, platform engineering, or IT leadership personas, preferred.
  • Experience managing global pipeline generation programs across North America, EMEA, and/or APAC, preferred.
  • Experience building AI-assisted workflows for sales development, account research, lead scoring, outreach personalization, follow-up, or nurture, preferred.
  • Familiarity with tools such as Outreach, Salesloft, Apollo, Clay, ZoomInfo, 6sense, Demandbase, Qualified, Chili Piper, Mutiny, Lavender, Regie.ai, ChatGPT, Perplexity, or similar GTM AI tools, preferred.
  • Experience in high-growth or private equity-backed environments, preferred.

Benefits

  • Remote work arrangement with US Eastern or US Central time zone preference.
  • Company Wellness Week, with operations shut down for a week to support personal growth and rest.
  • Paid Volunteer Time Off (VTO).
  • Parental leave.
  • Flexible working practices.
  • Diversity and inclusion working groups.

Interested in this position?

Apply directly on the company website

Apply Now

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