CRM Manager - EU

1 hour, 7 minutes ago
Full-time
Senior
Marketing and Growth
Monzo

Monzo

Monzo is a digital retail bank and fintech company that provides smart banking solutions through its smartphone app. With over 8 million users, Monzo offers intelligent notifications, instant balance updates, and financial management tools to help user...

Banks
1K-5K
Founded 2015
$1100M raised

Description

  • Establish the EU CRM function and build the foundational communications framework for the market.
  • Own always-on CRM communications across email, push notifications, and in-app.
  • Design and execute customer lifecycle journeys from onboarding through retention.
  • Identify the data points and events needed to launch new CRM journeys.
  • Act as the primary CRM point of contact for EU and cross-functional stakeholders.
  • Translate performance data into campaign optimisations and future build priorities.
  • Collaborate with product, data, engineering, legal, compliance, and marketing teams on campaign delivery.
  • Build and document scalable processes and ways of working between EU and central teams.
  • Develop segmentation strategies with CRM managers and data analysts.
  • Monitor campaign performance, quality, and regulatory compliance.
  • Own campaign QA before launch and maintain a high standard of accuracy.
  • Run a test-and-learn approach by generating hypotheses, testing, and iterating campaigns.

Requirements

  • Native or fluent Spanish or Italian speaker.
  • Hands-on experience launching CRM in a new market or region, ideally from scratch.
  • Experience taking campaigns from signal to rollout, including scoping, planning, approval, build, test, analysis, and iteration.
  • Proven experience designing and implementing CRM campaigns and automated journeys across email, push, and in-app.
  • Experience using a CRM platform for delivery; Braze experience is preferred.
  • Fintech or financial services experience, with understanding of compliance and regulatory requirements.
  • Strong analytical skills with the ability to interpret data and generate hypotheses; Looker experience is an advantage.
  • Experience working with product and country teams to align CRM activity with local priorities.
  • Excellent organisational skills with the ability to manage multiple priorities, meet deadlines, and maintain attention to detail.
  • Comfort working with ambiguity in a fast-changing environment.

Benefits

  • £68,000 - £92,000 salary, dependent on experience.
  • Incentive awards tied to performance.
  • Based in London or distributed working within the UK with ad hoc meetings in London.
  • Flexible working hours.
  • £1,000 annual learning budget for books, training courses, and conferences.
  • MacBook provided, with extra home-working support for fully remote employees.
  • Full benefits package available.

Interested in this position?

Apply directly on the company website

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