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Commerce Lifecycle Marketing Manager

20 hours, 11 minutes ago
Canada
Full-time
Senior
Email Marketing Manager
Project and Program Management
Copywriting Email Marketing SQL
Apply Now

GoDaddy

GoDaddy is a technology company in the Technology, Information and Internet industry. It describes itself as the world’s largest web services platform and a provider of tools for domains, websites, marketing, email, security, and online business services.

Technology, Information and Internet
5001-10000
Founded 1997
View All Jobs 7

Description

  • Own lifecycle email campaigns end-to-end, including strategy, objectives, audience definition, segmentation, and messaging.
  • Lead brief development, copywriting, and creative direction for lifecycle campaigns.
  • Drive campaign execution across build, QA, launch, and post-campaign analysis.
  • Build and deploy campaigns in Salesforce Marketing Cloud, including data extensions, dynamic/personalized content, and basic automations.
  • Use SQL to define, validate, suppress, and measure audiences for accurate targeting and measurement readiness.
  • Partner with Product, PMM/GTM, Design, Analytics, and Engineering on briefs, launches, performance insights, and experimentation.
  • Translate business goals into actionable campaign plans and an experimentation roadmap.
  • Analyze campaign performance and identify opportunities for continuous optimization.

Requirements

  • 6+ years of experience in email or lifecycle marketing building campaigns from the ground up.
  • Experience using a marketing automation platform, preferably Salesforce Marketing Cloud, for US audiences.
  • Proven end-to-end ownership from concept through launch, including brief, copy/creative, build, QA, and deploy.
  • Strong project management and stakeholder communication skills.
  • Strong copywriting, creative direction, and lifecycle marketing strategy skills.
  • Working knowledge of SQL for audience selection and validation, including joins, aggregations, suppression, and data QA.
  • Analytical and experiment-minded, with the ability to define success metrics and interpret results such as conversion, revenue, retention, CTR, and deliverability.
  • Experience with MessageGears is preferred.
  • Experience in the payment processing or e-commerce industry is preferred.

Benefits

  • Salary range of $101,500 to $152,500 CAD.
  • Eligible for a discretionary cash bonus of 10% of base salary based on individual and company performance.
  • May be eligible for GoDaddy's equity plan.
  • Health, dental, and vision insurance, plus life insurance and AD&D coverage.
  • Retirement savings program and employee stock purchase plan.
  • Paid time off, paid sick time, paid personal time, and paid holidays.
  • Paid parental leave and other family-friendly benefits.
  • Remote work options, paid wellness days, employee assistance program, and healthcare spending account.

Interested in this position?

Apply directly on the company website

Apply Now

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