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Growth Marketing Lead

2 hours, 8 minutes ago
Europe, United States, United Kingdom, Germany
Full-time
Junior
Growth Marketing Manager
Marketing and Growth
Affiliate Marketing Amplitude Content Marketing Email Marketing Instagram API Keyword Research Mixpanel SEO TikTok
Apply Now
MLabs

MLabs

MLabs is a Haskell, Rust, Blockchain, and AI consultancy specializing in mission-critical software development, cross-team collaboration, and cutting-edge value delivery for fintech, blockchain, and information technology sectors.

Internet Software & Services
11-50
Founded 2018
View All Jobs 28

Description

  • Own top-of-funnel user acquisition, including traffic, signups, funded accounts, and first-trade conversions.
  • Identify, test, and scale new acquisition channels such as SEO, lifecycle/email, paid social, and regional channels in LATAM, SEA, and MENA.
  • Build and manage a trader-focused creator program across YouTube, TikTok, and Instagram, including sourcing, negotiation, briefing, and performance tracking.
  • Establish an SEO framework from scratch, including keyword strategy, programmatic pages, educational content hubs, and link-building.
  • Own the full lifecycle marketing journey from waitlist to first deposit and long-term retention using segmentation, triggers, and win-back flows.
  • Implement paid acquisition strategies where permitted, including programmatic, search, and native campaigns.
  • Define core growth metrics and build dashboards to track CAC, funded conversion rates, LTV, and payback periods.
  • Collaborate with the Head of Marketing and creative, social, and BD teams to validate channels and scale growth initiatives.

Requirements

  • At least 2+ years of experience in growth or performance marketing, ideally in crypto, consumer fintech, or retail trading platforms.
  • Proven track record as a zero-to-one operator who has built growth functions from the ground up and moved core business metrics.
  • Highly quantitative and comfortable using GA4, Amplitude, Mixpanel, and attribution platforms.
  • Exceptional writing skills for ad copy, landing pages, creator briefs, and email campaigns.
  • Crypto-native or an active trader with a deep interest in onchain trading and perpetual DEXs.
  • Self-starter with the ability to identify opportunities and execute experiments independently with minimal oversight.
  • Experience in regulated or semi-regulated industries such as iGaming, CFDs, or crypto is preferred.
  • Familiarity with affiliate or introducing broker (IB) programs is preferred.
  • Experience with neodistribution tactics such as clipping or large-scale creator programs is preferred.
  • Background at a major brokerage or retail trading platform such as eToro, Robinhood, or Revolut is preferred.

Benefits

  • Competitive compensation package with base salary and equity.
  • Sliding scale equity options based on experience and base salary preferences.
  • Opportunity to shape the growth trajectory of a well-funded, high-volume financial platform.
  • Work with a lean, elite team of specialists in a fast-paced, innovative environment.
  • Remote-first flexibility across the UK and Europe, with onsite option in NYC.

Interested in this position?

Apply directly on the company website

Apply Now

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