Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014

Description

  • Own the P&L, strategy, and outcomes for Shopify and TikTok Shop growth.
  • Scale combined Shopify and TikTok Shop revenue to $20M+ within 18 months while meeting margin and ROAS targets.
  • Test and optimize paid acquisition across Meta and TikTok by launching and evaluating large volumes of ad creative.
  • Partner with affiliate, UGC, and Amazon teams to expand traffic and amplify winning campaigns.
  • Launch, optimize, and relaunch bundle-based funnels, offers, and seasonal promotions to improve conversion and funnel economics.
  • Oversee homepage, product page, and collection merchandising to improve site performance.
  • Lead lifecycle marketing across email and SMS through Klaviyo and Postscript to increase revenue contribution and customer lifetime value.
  • Develop blog and SEO strategy to drive organic education-based traffic and customer nurturing.
  • Review weekly financial performance, deliver scorecards, and create monthly growth plans and forecasts.
  • Lead, coach, and manage a cross-functional ecommerce team, freelancers, and contractors while building scalable systems and SOPs.

Requirements

  • 5 to 10+ years of experience in DTC ecommerce, especially Shopify and paid social.
  • Proven track record of scaling ecommerce brands past $20M in revenue.
  • Experience owning revenue and profitability targets.
  • Deep expertise in Meta Ads and TikTok Ads.
  • Hands-on experience with Klaviyo, Postscript, and Shopify CMS.
  • Strong background in bundles, upsells, and LTV optimization.
  • Ability to write and review high-converting landing pages.
  • Comfort leading a fully remote team with clear weekly cadences.
  • Alignment with the company values of Extreme Ownership, Relentless Innovation, and Integrity Above All.
  • Experience working in a General Manager-style role is preferred.

Benefits

  • Remote-first work environment with autonomy and accountability.
  • Full authority to own your channels and decisions while working closely with leadership, including the CEO.
  • Access to ongoing learning, training, and tools for DTC growth.
  • Opportunity to work with a high-performing team that values excellence and growth.
  • Mission-driven work supporting screen-free learning and family connection.
  • Opportunity to help shape a long-term vision for building a trusted children’s brand.
  • Access to Josh Hadley’s network through the Ecomm Breakthrough podcast.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Remote - Closing Team Lead

World Business Lenders 251-1K Real Estate

World Business Lenders is seeking a Closing Operations professional to manage the end-to-end commercial loan closing process for short-term, real estate-backed loans in a fully remote U.S. role.

59 minutes ago

Growth Marketing Lead

MLabs 11-50 Internet Software & Services

Growth Marketing Lead for an innovative fintech client building an onchain broker layer for global markets, focused on driving end-to-end user acquisition for traders across traditional and decentralized finance.

Affiliate Marketing Amplitude Content Marketing Email Marketing Instagram API Keyword Research Mixpanel SEO TikTok
1 hour, 52 minutes ago

Senior Growth Marketing Manager (Remote, United States, EST/CST)

M-Files 251-1K Professional Services

M-Files is hiring two Senior Growth Marketing Managers to lead AI-powered, account-based demand generation programs across North America, with a focus on creating qualified pipeline and bookings from target accounts.

HubSpot Salesforce
2 hours, 12 minutes ago

Senior Manager, Growth Marketing

Adoreal 1-10 Health Care Providers & Services

Adoreal is seeking a Senior Manager, Growth Marketing to own multi-channel growth strategy across elective medicine practices and drive performance for new onboarding and existing accounts.

Email Marketing Facebook Ads Google Ads HIPAA SEO
2 hours, 12 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers