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Director, Patient Marketing

2 hours, 18 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
CRM Digital Marketing Influencer Marketing Social Media Marketing
Apply Now
Mineralys Therapeutics

Mineralys Therapeutics

Mineralys Therapeutics is revolutionizing hypertension treatment with lorundrostat, a targeted therapy that normalizes aldosterone levels to reduce the risk of stroke, kidney damage, and heart failure.

Pharmaceuticals
11-50
Founded 2020
$162M raised
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Description

  • Own the patient and caregiver journey across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence.
  • Partner with market research to design and interpret patient and caregiver research, social listening, and advocacy input, and translate findings into strategic recommendations.
  • Lead the unbranded disease education and condition awareness strategy in the pre-launch period.
  • Align patient strategy with HCP, Market Access, Patient Services, and advocacy plans to support identification, conversion, persistence, and PSP enrollment outcomes.
  • Lead branded and unbranded patient campaigns from brief through execution across print, digital, social, video, webinar, and educational formats.
  • Partner with Omnichannel & Digital Marketing to connect patient activation tactics to the broader campaign architecture.
  • Work with Patient Services and Market Access on PSP design and the patient support experience, including enrollment, hub interactions, copay, education materials, and adherence touchpoints.
  • Manage patient-facing materials through Veeva PromoMats and the PRC process.
  • Develop and lead patient advocacy, ambassador, influencer, and community engagement strategies.
  • Lead the AOR and other agency partners across patient strategy, creative, research, advocacy, ambassador, influencer, and support workstreams.

Requirements

  • Bachelor's degree required; MBA or advanced degree preferred.
  • 8+ years of pharmaceutical or biotech experience with significant patient marketing strategy and execution responsibility.
  • Launch experience strongly preferred.
  • Experience leading AOR and specialty agency partners across creative, research, advocacy, and social or influencer programs.
  • Cardiovascular or chronic disease experience preferred.
  • Well-versed in DTC and return-on-investment analysis across DTC channels.
  • Working knowledge of compliant patient engagement, including privacy, consent, adverse event reporting, fair balance, and PRC review through Veeva PromoMats.
  • Demonstrated ability to manage budgets with discipline and ensure pull-through across campaign workstreams on tight launch timelines.
  • Strong strategic thinking, storytelling, and cross-functional partnership skills.
  • Up to 20% travel, including occasional international travel.

Benefits

  • Fully remote work environment.
  • US salary range of $200,000 to $220,000.
  • Opportunity to build foundational patient marketing capabilities for a first commercial launch.
  • Work at a clinical-stage biopharmaceutical company focused on hypertension and related comorbidities.
  • Exposure to cross-functional collaboration across marketing, patient services, market access, medical, legal, regulatory, compliance, and analytics.

Interested in this position?

Apply directly on the company website

Apply Now

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