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Director, International Marketing

1 hour, 51 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Apply Now
BetterHelp

BetterHelp

BetterHelp provides accessible and affordable online therapy services by connecting individuals with a vast network of licensed and accredited therapists to address various mental health challenges.

Health Care Providers & Services
1K-5K
Founded 2013
View All Jobs

Description

  • Lead a cross-functional team to develop and execute international marketing strategies for customer acquisition, engagement, and revenue growth.
  • Oversee paid media strategy and planning across Tier 1, Tier 2, and Rest of World markets to maximize ROI and brand KPIs.
  • Identify and implement initiatives that grow new clients and revenue across the acquisition funnel and member journey.
  • Partner with growth marketing, brand, creative, product, service success, international operations, and country teams to prioritize high-impact growth strategies.
  • Own the international testing roadmap, including incrementality, new channel, landing page, and creative testing.
  • Build resourcing plans across agencies, in-house teams, local partners, and contractors to support growth and brand goals.
  • Partner with country and operations teams to develop and support go-to-market strategies for new market launches.
  • Work with internal and external insights teams to analyze market trends, media consumption, customer behavior, and competitive landscapes.
  • Ensure localization of marketing assets so messaging, branding, and campaigns resonate across regions.
  • Monitor campaign effectiveness and ensure compliance with regional regulations, data privacy laws, and cultural sensitivities.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 10+ years of experience in international marketing, growth marketing, or related fields.
  • Experience managing large performance marketing budgets across countries.
  • Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
  • Excellent communication, leadership, and people management skills.
  • Ability to influence stakeholders across cultures.
  • Fluency in multiple languages is a plus.
  • Ability to travel internationally as needed.
  • Experience working in or with international markets and media buying across markets.
  • Experience leading cross-functional teams is preferred.

Benefits

  • Remote work with employees in any time zone and regular in-person offsites sponsored by the company.
  • Competitive compensation with a base salary range of $210,000 - $275,000.
  • Eligibility for a performance bonus.
  • Holistic perks program including free therapy, employee wellness support, and more.
  • Excellent health, dental, and vision coverage.
  • 401(k) benefits with employer matching contribution.
  • Hardware or software to support productivity and comfort.
  • A supportive coworker community and sustainable work/life balance.

Interested in this position?

Apply directly on the company website

Apply Now

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