Senior Manager, Global Digital Growth & Account-Based Marketing

1 hour, 35 minutes ago
Full-time
Senior
Sales and Business Development
Mendix

Mendix

Mendix is the leading enterprise low code application development platform, empowering businesses to innovate and create modern applications quickly and securely.

Internet Software & Services
1K-5K
Founded 2005
$34M raised

Description

  • Own the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels.
  • Lead the strategy for 1:1 strategic account and 1:few ABM programs.
  • Develop scalable ABM frameworks, playbooks, and account-based motions that support acquisition, expansion, engagement, and opportunity acceleration.
  • Partner with Sales and BDR leadership to align account priorities, campaign strategies, messaging, and follow-up motions.
  • Manage global agency relationships and set strategic direction, performance expectations, and optimization priorities.
  • Develop integrated programs across paid media, web, outbound, events, and lifecycle channels with Content, Product Marketing, Field Marketing, Customer Marketing, and regional teams.
  • Shape the roadmap for the Digital Growth and ABM technology stack, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI-powered tools.
  • Define and track performance across engagement, buying-group coverage, meetings, pipeline, revenue, and ROI.
  • Translate performance data into recommendations for leadership and future investment.
  • Establish processes, operating models, and best practices that enable global consistency and regional flexibility.

Requirements

  • Demonstrated experience in B2B marketing, with significant experience in digital demand generation, paid media, growth marketing, or Account-Based Marketing.
  • Experience building and scaling global or enterprise digital marketing programs with measurable pipeline and revenue impact.
  • Strong experience developing and delivering ABM strategies in partnership with Sales leadership and BDR organizations.
  • Experience managing paid media agencies, large digital budgets, and performance across multiple channels, audiences, and regions.
  • Ability to set a long-term strategy and translate it into practical plans, priorities, and measurable programs.
  • Strong understanding of enterprise buying groups and how to engage technical, business, and executive audiences.
  • Experience with ABM and marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, analytics, and web-personalization solutions.
  • Data-driven approach with the ability to connect marketing activity and investment to pipeline, revenue, customer growth, and business outcomes.
  • Strong cross-functional leadership skills and a proven track record of building alignment across internal teams and external partners.
  • Excellent communication and executive-presentation skills, with the ability to simplify complex strategies and influence senior stakeholders.
  • Curiosity and familiarity with AI and emerging marketing technologies, including using new tools to improve research, personalization, efficiency, and campaign optimization.

Interested in this position?

Apply directly on the company website

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