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Brand Media, Influencers and Partnerships Senior Manager

1 month, 4 weeks ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
Influencer Marketing
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 17

Description

  • Develop and optimize paid media programs that build awareness and consideration for Life360.
  • Own demand creation media strategy and stewardship in partnership with a hybrid agency team.
  • Work with the creative team to ensure strong channel and message fit.
  • Lead the media agency relationship with a balance of inspiration and accountability.
  • Identify, source, procure, and manage influencer partnerships with internal, agency, and platform support.
  • Evaluate influencer partnership performance with Analytics.
  • Identify and develop brand partnership opportunities across internal stakeholders, including Brand & Creative and Devices.
  • Work with Biz Dev to define partnership terms and secure mutually beneficial deals.
  • Evaluate the performance of brand partnership deals with Analytics.
  • Partner cross-functionally with teams inside and outside Marketing to support cohesive funnel strategy.

Requirements

  • 7+ years of experience in brand-oriented paid media, including digital, paid social, TV/FEP/CTV, and OOH.
  • Proven track record managing 8-figure paid media budgets.
  • Demonstrated creativity in media strategy beyond standard walled garden or :30 ad buys.
  • Experience procuring, managing, and assessing successful influencer deals.
  • Track record of successful brand collaboration to deliver shared goals.
  • Deep understanding of marketing measurement methodologies, including Marketing Mix Modeling, attribution, brand tracking, matched market testing, and platform lift/incrementality tests.
  • Strong communication and cross-functional collaboration skills.
  • Comfort operating in a fast-paced, high-intensity, high-impact environment.
  • Willingness to work in a strategic and tactical role that requires hands-on execution.
  • Ability to work remotely within the US.
  • Preferred or additional consideration will be given even if candidates do not meet 100% of the qualifications.

Benefits

  • Competitive pay and benefits.
  • US base salary range of $137,000 to $201,500.
  • Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
  • 401(k) plan with company matching.
  • Mental Wellness Program and Employee Assistance Program (EAP).
  • Flexible PTO plus 13 company-wide days off each year.
  • Winter and Summer weeklong synchronized company shutdowns.
  • Learning and Development programs.
  • Equipment, tools, and reimbursement support for a productive remote environment.
  • Free Life360 Platinum Membership and free Tile products.

Interested in this position?

Apply directly on the company website

Apply Now

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