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Audience and Events Marketing Manager

4 hours, 20 minutes ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Copywriting CRM Email Marketing HubSpot Social Media Marketing
Apply Now
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
251-1K
Founded 2012
$123M raised
View All Jobs 3

Description

  • Build and grow the Summit audience through relationship-driven outreach, founder recruiting, strategic partnerships, alumni engagement, and targeted marketing campaigns.
  • Pull attendee history and lifecycle data from HubSpot, deduplicate internal lists, and coordinate high-touch invite campaigns.
  • Partner with Sales and Partnerships to expand audience acquisition through referrals, ecosystem partnerships, and new growth channels.
  • Cultivate year-round relationships with alumni, partners, referral sources, and ecosystem leaders while representing WaitWhat’s experiences.
  • Own the Summit marketing calendar, including registration campaigns, promotional pushes, partner activations, and audience growth initiatives.
  • Develop integrated marketing campaigns across email, web, social, newsletters, and paid channels from strategy through execution.
  • Manage internal review and approval processes for campaign materials and determine when to escalate to senior leadership.
  • Track campaign performance and conversion metrics, and continuously optimize messaging, segmentation, and acquisition strategies.
  • Own attendee communications across the full event lifecycle, from registration confirmation through post-event follow-up.
  • Serve as the primary point of contact for Summit attendees and provide high-touch customer service to executives and founders.
  • Coordinate communications across speakers, partners, and operations, and gather post-event feedback for future improvements.
  • Own HubSpot and registration operations, including workflows, automation, billing, reporting, discount codes, and attendee lifecycle management.
  • Oversee data integrations between HubSpot and event platforms, including attendee data pushes, badge category assignments, and on-site check-in readiness.
  • Triage escalated customer service inquiries and resolve registration and application issues through HubSpot.
  • Build reporting dashboards and provide insights on audience composition, pipeline health, conversion rates, and registration trends.
  • Continuously improve systems, workflows, and operational processes to support future growth.

Requirements

  • 6+ years of experience in audience development, event marketing, growth marketing, or community building.
  • Demonstrated success building and growing communities for high-profile in-person events.
  • Background in media, content, or entertainment industries is a plus.
  • Strong relationship-building skills and proven ability to drive registration and attendance through outreach, partnerships, and data-informed marketing.
  • Expertise with HubSpot, CRM strategy, segmentation, workflow automation, and campaign optimization.
  • Strong editorial and copywriting skills across executive-facing invitations and broad promotional campaigns.
  • Ability to manage complex, multi-stakeholder projects with competing deadlines and shifting priorities.
  • Highly organized, detail-oriented, and comfortable holding others accountable to timelines.
  • Familiarity with event technology platforms and managing data flows between CRM and registration systems.
  • Executive presence and exceptional communication skills working with senior leaders, partners, and high-profile talent.
  • Personal interest in entrepreneurship, business leadership, innovation, and emerging technologies.
  • Comfort operating with a high degree of autonomy in a lean, distributed team.
  • Creative problem-solving instincts and comfort building processes in ambiguous situations.

Benefits

  • Fully distributed team working across the US, with regular gatherings in LA and NYC.
  • Open to hiring anywhere in the US.
  • Medical, Dental, and Vision Insurance.
  • Disability and life insurance.
  • Flexible PTO policy.
  • Wellness benefits for full-time employees.
  • Commitment to equity, diversity, anti-racism, kindness, and honesty in the workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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