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VP, Retention & LTV

2 weeks, 6 days ago
Anywhere
Full-time
Executive
Email Marketing Manager
Marketing and Growth
E-commerce Email Marketing
Apply Now
Grüns

Grüns

Grüns is a company that offers comprehensive daily nutrition solutions to fill the nutrition gaps experienced by 92% of people. Their products support gut health, energy, immunity, recovery, beauty, and focus with plant-based, vegan, and gluten-free op...

Food Products
1-10
View All Jobs 6

Description

  • Own long-term customer LTV as the core KPI and set lifecycle and retention strategy to improve it.
  • Operationalize personalization and segmentation so the right message reaches the right customer at the right time.
  • Embed AI into flows, reporting, and creative generation to increase team output without adding headcount.
  • Lead, coach, and develop a team of three across subscriber experience and lifecycle/retention functions.
  • Test and scale new 1:1 channels such as Direct Mail, Instagram DM, and WhatsApp beyond email and SMS.
  • Partner with Ecommerce, CX, Performance, and Brand as the cross-functional voice of LTV.
  • Support loyalty, membership, and subscription strategy, including cancel-flow and save-strategy work.
  • Work closely with the team to stay hands-on with strategy and execution while raising operating standards.

Requirements

  • 12+ years of experience in retention, lifecycle, loyalty, or subscriber marketing.
  • 5+ years of experience leading teams, including at least one Director-level direct report.
  • Experience as a senior leader such as VP or Sr. Director at a high-growth subscription DTC business.
  • Proven track record of moving a primary LTV or retention metric at scale.
  • Deep fluency in subscription platforms such as SKIO, Recharge, or Ordergroove.
  • Hands-on experience with Klaviyo and/or Postscript.
  • Production experience using AI to automate flows, reporting, or personalization.
  • Experience managing a team that built or scaled a loyalty or membership program.
  • Strong understanding of loyalty program design, economics, and benefits.
  • Ability to communicate clearly and directly, with a strong point of view on lifecycle marketing.

Benefits

  • Base salary range of $225,000 to $250,000 depending on experience.
  • Competitive total compensation package grounded in market data.
  • Comprehensive benefits package.
  • Strong health benefits coverage for employees and their families.
  • Generous PTO.
  • Free Grüns subscriptions.
  • Remote-first, fully remote high-trust work environment.
  • Biannual in-person off-sites for team connection.

Interested in this position?

Apply directly on the company website

Apply Now

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