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Mid-Level MarTech Specialist

3 weeks, 3 days ago
Spain
Full-time
Mid Level
Email Marketing Manager
Data Science and Analytics
Affiliate Marketing Amplitude Databricks Datadog dbt Facebook Ads GCP Google Ads Google Analytics Google Tag Manager Mixpanel Power BI Python Segment SEO SQL Tableau
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Leadtech

Leadtech

Leadtech is a Barcelona-based Online Innovation Technology company that has rapidly grown since 2007, becoming an industry leader in online project management with a global team of over 570 professionals.

IT Services
251-1K
Founded 2009
View All Jobs 18

Description

  • Own and improve tracking implementations across web properties.
  • Build and maintain scalable tracking setups using Google Tag Manager, including client-side and server-side configurations.
  • Work on attribution across paid, organic, SEO, CRM, and subscription funnels.
  • Collaborate with Paid UA teams to improve conversion data quality and campaign optimization signals.
  • Partner with SEO teams to analyze organic funnels, landing page behavior, and traffic quality.
  • Investigate and resolve discrepancies across analytics, ad platforms, and internal BI systems.
  • Validate tracking implementations in DevTools by inspecting network requests, payloads, cookies, APIs, and browser storage.
  • Support consent-aware tracking implementations with Legal and Product teams.
  • Use raw data from ad networks, analytics tools, and cloud systems to assess attribution and performance.
  • Design scalable event taxonomies and tracking architectures, and debug issues end-to-end.

Requirements

  • Strong hands-on experience with web tracking projects in production environments.
  • Advanced experience with Google Tag Manager; client-side GTM is mandatory and server-side GTM is a strong plus.
  • Strong understanding of event tracking, data layers, funnels, attribution, and conversion flows.
  • Experience implementing or maintaining server-to-server tracking setups.
  • Experience with Meta CAPI, GA4 Measurement Protocol, Google Ads API, conversion APIs, server-side tagging, and direct API integrations.
  • Understanding of browser restrictions, consent frameworks, signal loss, and their impact on attribution and optimization.
  • Strong understanding of attribution models and how tracking architecture affects campaign performance.
  • Strong experience in subscription-based businesses or recurring revenue models, including trials, renewals, cancellations, and lifecycle attribution.
  • Strong experience collaborating with Paid UA/performance marketing teams; direct campaign-running experience is an ideal plus.
  • Solid understanding of acquisition ecosystems across paid and owned channels, including Google Ads and Meta Ads.
  • Ability to work with raw data from Google Ads, Meta Ads, Google Search Console, Datadog, analytics platforms, and internal BI systems.
  • Experience ingesting and working with marketing data through APIs and external sources.
  • Experience with product analytics tools such as GA4, Amplitude, Mixpanel, or PostHog.
  • Strong SQL skills and experience querying BigQuery or Databricks.
  • Practical experience with cloud systems, ideally GCP, including BigQuery, Cloud Functions, Pub/Sub, and APIs.
  • Ability to identify when reporting issues are caused upstream by tracking or attribution problems.
  • Experience with CMPs/consent management platforms such as Didomi, Cookiebot, OneTrust, or Usercentrics.
  • Familiarity with GDPR, DMA, Consent Mode V2, vendors/purposes, and consent-aware implementations.
  • Comfort validating consent behavior directly in DevTools and browser requests.
  • Understanding of hashing, normalization, formatting, and match quality concepts related to conversion APIs and attribution systems.
  • Comfortable using browser DevTools to inspect network requests, payloads, cookies, local storage, request headers, and API calls.
  • Hands-on debugging mindset; able to reproduce and troubleshoot issues independently.
  • Experience with online payment systems such as Stripe or similar gateways and payment attribution flows.
  • Fluent English, written and spoken; Spanish is a plus.
  • Strong server-side GTM experience is a big plus.
  • Experience improving Event Match Quality (EMQ) or similar signal quality metrics is a plus.
  • Python or scripting experience for automation is a plus.
  • Experience with data engineering/analytics engineering tools such as dbt, Dataform, or Airbyte is a plus.
  • Experience with affiliate marketing platforms such as impact, Rakuten, or Awin is a plus.
  • Experience with technical SEO fundamentals such as indexation, sitemaps, canonicals, hreflangs, and Core Web Vitals is a plus.
  • Experience with BI/dashboard tools such as Looker Studio, Tableau, or Power BI is a plus.
  • Experience with CDPs such as Segment, Rudderstack, mParticle, Hightouch, or Census is a plus.
  • Experience with CRM/marketing automation tools such as Braze, Iterable, Customer.io, MoEngage, Brevo, or ActiveCampaign is a plus.
  • Awareness of AEO and traffic attribution from LLM-driven discovery systems is a plus.

Benefits

  • Competitive salary with a full-time permanent contract.
  • Top-tier private health insurance, including dental and psychological services.
  • 25 days of vacation plus your birthday off, with no blackout days and flexible vacation options.
  • Flexible schedule with flextime and the option to work fully remote or from the Barcelona office.
  • Free Friday afternoons with a 7-hour workday and a 35-hour workweek in July and August.
  • Personalized internal training and an annual budget for external learning and development.
  • Ticket restaurant and nursery vouchers paid directly from gross salary.
  • Barcelona office perks including free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with sea views.

Interested in this position?

Apply directly on the company website

Apply Now

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