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Lifecycle Marketing Specialist

2 weeks, 6 days ago
Spain
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
Amplitude CRM CSS Email Marketing Generative AI HTML
Apply Now
Leadtech

Leadtech

Leadtech is a Barcelona-based Online Innovation Technology company that has rapidly grown since 2007, becoming an industry leader in online project management with a global team of over 570 professionals.

IT Services
251-1K
Founded 2009
View All Jobs 16

Description

  • Design and execute B2C email marketing campaigns for online business verticals.
  • Design and implement multi-stage customer journeys that increase engagement, satisfaction, and revenue.
  • Automate customer workflows and marketing processes.
  • Monitor, analyze, and report on campaign performance to improve results and ROI.
  • Collaborate with product, design, and analytics teams to deliver integrated marketing campaigns.
  • Create and manage customer segmentation and targeting strategies to improve the customer journey.
  • Build a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
  • Develop and maintain testing and experimentation frameworks to continuously improve performance and customer experience.
  • Upgrade email templates using graphics, personalization, and advanced features.
  • Ensure campaigns comply with industry policies, best practices, and evolving technology standards.

Requirements

  • At least 5 years of hands-on technical experience building, executing, and supporting complex email, SMS, and push solutions.
  • Previous experience in CRM or email campaign management.
  • Experience using marketing automation software such as ExpertSender, Braze, Customer.io, or Iterable.
  • Proven experience in database marketing, analysis, segmentation, and customer profiling.
  • Strong analytical skills and a data-driven mindset with the ability to make decisions based on data.
  • Strong communication skills, including confidence presenting findings and recommendations to stakeholders.
  • Knowledge of data analysis tools such as Amplitude or BI tools.
  • HTML and CSS knowledge.
  • Strong knowledge of email deliverability, including IP and domain reputation troubleshooting.
  • Proven A/B testing and experimentation experience.
  • Critical thinker with strong problem-solving skills and ability to work well in a team.
  • Desirable: experience with SMS delivery tools.
  • Desirable: strong strategic skills.
  • Desirable: experience with Generative AI.
  • Desirable: strong Microsoft Excel skills.
  • Desirable: good level of English.
  • Desirable: experience with email testing tools.

Benefits

  • Competitive salary with a full-time permanent contract.
  • Top-tier private health insurance, including dental and psychological services.
  • 25 days of vacation plus your birthday off, with flexible vacation options and no blackout days.
  • Flexible remote work, including full remote from Spain or hybrid/office work in Barcelona.
  • Annual budget for external learning opportunities.
  • Personalized internal training and a flexible career path for growth and development.
  • Office perks including free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with Mediterranean views.
  • Ticket restaurant and nursery vouchers paid directly from gross salary.

Interested in this position?

Apply directly on the company website

Apply Now

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