Law Offices of Sabrina Li, P.C.

A U.S. immigration law firm focused on immigration matters for individuals, families, businesses, and institutions, with practice areas including family-based and employment-based immigration, investor visas, waivers, removal defense, naturalization, appeals, asylum, and humanitarian relief.

Law Practice / Immigration Law
11-50
Founded 2012

Description

  • Lead and oversee the firm's marketing function, including strategy, execution, and people management.
  • Supervise, mentor, and assign priorities for a marketing team of three, with potential growth to four members.
  • Review marketing work for quality, compliance, effectiveness, and deadline/KPI alignment.
  • Own website strategy, including site structure, UX, landing pages, and conversion optimization.
  • Oversee content creation across video, social media, email, and web channels.
  • Manage and optimize paid marketing campaigns, including Google Ads and landing pages.
  • Direct SEO and GEO strategy, including keyword planning, content planning, and performance tracking.
  • Analyze marketing performance across channels, identify gaps, and present actionable recommendations to leadership.
  • Implement systems, workflows, and tools to improve efficiency, consistency, and scalability.
  • Align marketing strategy with firm leadership, intake capacity, and broader business goals.

Requirements

  • 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments.
  • Proven experience leading and managing a marketing team or function, including delegation, performance oversight, and mentoring.
  • Strong expertise in digital marketing, including SEO, GEO, content strategy, social media, email campaigns, and analytics.
  • Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization.
  • Demonstrated ability to develop marketing strategy and execute end-to-end campaigns from planning through performance analysis.
  • Experience managing budgets, timelines, priorities, and team performance in a results-driven environment.
  • Strong written and verbal communication skills with the ability to review, train, and mentor staff.
  • Data-driven, analytical mindset with experience using marketing metrics and KPIs to guide decisions.
  • Highly organized, proactive, and able to work independently in a remote, high-accountability environment.
  • Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus.
  • Prior experience in law firm marketing or regulated professional services is a strong plus.
  • Mandarin Chinese and/or Spanish proficiency is a plus but not required.
  • Full-time availability with at least 4 hours of overlap with U.S. business hours (PST/PDT).

Benefits

  • Competitive monthly rate of $2,000 to $3,000 per month based on experience, leadership level, and scope of responsibility.
  • Remote independent contractor arrangement.
  • Flexible schedule with a focus on outcomes and deliverables.
  • Opportunity to build, scale, and lead the firm's marketing function.
  • Opportunity to expand the team and influence firm-wide strategy.
  • Performance-based bonuses tied to KPIs, lead quality, and departmental success.

Interested in this position?

Apply directly on the company website

Apply Now

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