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Head of Marketing

1 day, 8 hours ago
China, Philippines, Taiwan
Full-time
Executive
Head of Marketing
Marketing and Growth
Digital Marketing Email Marketing Google Ads Monday.com SEO Social Media Marketing UX Design Webflow
Apply Now

Law Offices of Sabrina Li, P.C.

A U.S. immigration law firm focused on immigration matters for individuals, families, businesses, and institutions, with practice areas including family-based and employment-based immigration, investor visas, waivers, removal defense, naturalization, appeals, asylum, and humanitarian relief.

Law Practice / Immigration Law
11-50
Founded 2012
View All Jobs 4

Description

  • Set marketing direction and ensure consistent execution across channels.
  • Lead, supervise, mentor, and prioritize work for a team of three, with potential growth to four.
  • Oversee website strategy, UX, landing pages, CMS updates, and conversion optimization.
  • Direct content creation across video, social media, email, and web platforms.
  • Manage and optimize Google Ads, landing pages, lead quality, ROI, and compliance.
  • Lead SEO and GEO strategy, including keyword priorities, content planning, and performance tracking.
  • Analyze channel performance, monitor KPIs, identify inefficiencies, and present recommendations to leadership.
  • Implement workflows and tools such as Monday.com and AI-assisted systems to improve scalability.
  • Align marketing strategy with firm objectives, intake capacity, and growth plans.
  • Review marketing work for quality, legal accuracy, brand consistency, and deadlines.

Requirements

  • 5+ years of progressive marketing experience, preferably in law firms, professional services, or agencies.
  • Experience leading a marketing team or function in a U.S.-based company.
  • Expertise in SEO, GEO, content strategy, social media, email campaigns, and analytics.
  • Required proficiency with Webflow, including website management, CMS content, page updates, and basic conversion optimization.
  • Experience developing and executing end-to-end marketing campaigns.
  • Experience managing budgets, timelines, priorities, and team performance.
  • Strong written and verbal communication skills, including staff training and mentoring.
  • Data-driven approach with experience using marketing metrics and KPIs.
  • Ability to work independently in a remote, high-accountability environment.
  • Law firm or regulated professional-services marketing experience preferred; bachelor’s degree, advanced certifications, Mandarin Chinese, or Spanish are pluses.

Benefits

  • Competitive monthly contractor rate based on experience and scope.
  • Remote independent-contractor arrangement for candidates in the Philippines, Taiwan, or China.
  • Flexible schedule focused on outcomes and deliverables.
  • Performance-based bonuses tied to KPIs, lead quality, and departmental success.
  • Opportunity to build and lead the firm’s marketing function and influence firm-wide strategy.
  • Full-time schedule with at least four hours overlapping U.S. PST/PDT business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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