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Marketing Director - H&N Cancer

1 month ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing Email Marketing HIPAA Social Media Marketing
Apply Now
CareDx

CareDx

CareDx is a pioneering transplant company offering genomics-based solutions for personalized care throughout the transplant journey, including innovative products like AlloSure® and AlloMap®.

Pharmaceuticals
251-1K
View All Jobs 21

Description

  • Develop and execute integrated marketing strategies, annual plans, and multi-year brand roadmaps for NavDx.
  • Design market-development initiatives that expand adoption, ordering-provider reach, utilization, and workflow integration.
  • Translate franchise priorities into commercial plans supporting established and emerging use cases, including head and neck cancer.
  • Use market research, sales data, competitive intelligence, field feedback, KOL input, and customer journey analysis to guide strategy and investment.
  • Develop positioning, messaging, promotional materials, digital campaigns, sales tools, and stakeholder communications.
  • Translate clinical and scientific evidence into clear, compliant marketing strategies in partnership with Medical Affairs and Clinical Development.
  • Equip Sales and Sales Training teams with strategies, tools, messaging, and field-feedback processes.
  • Lead omnichannel campaigns and optimize channel mix, content sequencing, and effectiveness using engagement data.
  • Define performance KPIs, dashboards, ROI assessments, budgets, and resource-allocation plans.
  • Lead cross-functional and agency collaboration while managing MLR review, compliance, brand standards, and execution quality.

Requirements

  • 8–10 years of relevant marketing experience in diagnostics, biotech, pharmaceutical, or medical device industries.
  • Experience developing data-driven marketing plans for complex diagnostic or therapeutic products.
  • Oncology experience in an HCP-facing healthcare environment is strongly preferred.
  • Experience engaging healthcare professionals, KOLs, and cross-functional teams and translating clinical data into promotional messaging.
  • Experience with market research, multichannel campaigns, digital and social media, and regulated MLR review processes.
  • Familiarity with HIPAA, data privacy requirements, budget management, agency collaboration, and commercial pull-through.
  • Bachelor’s degree required; life sciences, molecular biology, or clinical science preferred.
  • MBA or other advanced degree preferred.
  • Ability to lead through influence, navigate ambiguity, collaborate in matrixed organizations, and drive measurable results.
  • Demonstrated leadership, innovative thinking, strategic agility, and teamwork.

Benefits

  • Remote position available for candidates in the United States.
  • U.S. remote base salary range of $192,000–$240,000.
  • Waltham, Massachusetts base salary range of $216,000–$270,000.
  • Potential eligibility for discretionary bonuses or incentives.
  • Potential eligibility for restricted stock units.

Interested in this position?

Apply directly on the company website

Apply Now

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