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Marketing Director - Anal Cancer

9 hours, 9 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing Digital Marketing Email Marketing HIPAA Social Media Marketing
Apply Now
CareDx

CareDx

CareDx is a pioneering transplant company offering genomics-based solutions for personalized care throughout the transplant journey, including innovative products like AlloSure® and AlloMap®.

Pharmaceuticals
251-1K
View All Jobs 7

Description

  • Develop and execute the integrated marketing strategy, annual plan, and multi-year brand roadmap for NavDx.
  • Expand adoption across priority HPV-driven cancers by addressing testing barriers, segmenting customers, and increasing provider reach and utilization.
  • Translate franchise priorities into commercial plans supporting established and emerging NavDx use cases, including anal cancer.
  • Use market research, sales performance, competitive intelligence, field feedback, and customer insights to guide segmentation and investment decisions.
  • Develop positioning, messaging, promotional materials, digital campaigns, sales tools, and stakeholder communications.
  • Translate clinical and scientific evidence into compliant marketing strategies in partnership with Medical Affairs and Clinical Development.
  • Partner with Sales and Sales Training to enable field teams and improve execution in priority accounts and territories.
  • Develop omnichannel campaigns and optimize channel mix, content sequencing, and effectiveness using engagement data.
  • Define performance metrics and dashboards, evaluate ROI, manage marketing spend, and reallocate resources.
  • Lead cross-functional teams and agencies while managing Medical-Legal-Regulatory review, budgets, forecasting, and compliance.

Requirements

  • 8–10 years of relevant marketing experience in diagnostics, biotech, pharmaceutical, or medical device industries.
  • Experience developing data-driven marketing strategies for complex diagnostic or therapeutic products.
  • Oncology experience in an HCP-facing healthcare environment is strongly preferred; diagnostics, genomics, specialty therapeutics, or life sciences experience is relevant.
  • Proven ability to engage healthcare professionals, key opinion leaders, and cross-functional stakeholders.
  • Experience translating complex clinical or scientific data into clear, compliant promotional messaging and adoption strategies.
  • Experience with market research, multichannel campaigns, digital and social media, MLR review, budget management, and agency collaboration.
  • Familiarity with HIPAA, data privacy regulations, and regulated healthcare marketing requirements.
  • Bachelor’s degree required; Life Sciences, Molecular Biology, or Clinical Science preferred. MBA or other advanced degree preferred.
  • Strong strategic agility, leadership, collaboration, innovative thinking, and results orientation in a matrixed environment.
  • Ability to influence without authority and operate effectively in a dynamic, ambiguous setting.

Benefits

  • Remote position available for candidates in the United States.
  • Base salary range of $192,000–$240,000 for U.S.-remote roles.
  • Base salary range of $216,000–$270,000 for roles based in Waltham, Massachusetts.
  • Potential eligibility for discretionary bonuses or incentives and restricted stock units.
  • Equal opportunity employer participating in E-Verify.

Interested in this position?

Apply directly on the company website

Apply Now

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