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Regional Marketing Manager - Urdu Speaker

1 hour, 24 minutes ago
Pakistan
Full-time
Senior
Marketing Manager
Project and Program Management
Asana Confluence Content Marketing Influencer Marketing JIRA Power BI Tableau
Apply Now
JustMarkets

JustMarkets

JustMarkets is a leading online trading platform that offers a wide range of financial instruments including Forex, CFDs, Gold, and Oil. With low spreads, high leverage up to 1:3000, and fast execution, JustMarkets provides a next-level trading experie...

Capital Markets
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Description

  • Lead regional market growth by adapting the global marketing strategy to local market specifics, trends, competition, and cultural shifts.
  • Direct, mentor, and coordinate a local team across KOL, SMM/Community, PR/Events, and content functions.
  • Develop quarterly marketing plans for locally relevant strategies for Pakistan and its client community.
  • Manage the regional marketing budget and allocate spend across channels based on performance data.
  • Monitor campaign performance using analytics platforms and use insights to guide team priorities.
  • Serve as the main connection between the local team and Global HQ, sharing market insights and coordinating global campaigns.

Requirements

  • 4+ years of marketing experience, including at least 2 years in a leadership role managing a team of 3 or more specialists.
  • Experience in fintech, crypto, retail trading, or a comparable fast-moving industry.
  • Expertise in organic and partnership-driven acquisition in Pakistan or Southeast Asia.
  • Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing, and SMM.
  • Proven experience managing and optimizing monthly regional marketing budgets of $50,000 or more.
  • Ability to drive down CPA and maximize ROI through budget allocation and optimization.
  • Hands-on experience with analytics tools such as Google Analytics 4, Tableau, or PowerBI.
  • Ability to interpret cohort data, traffic quality, and LTV trends.
  • Experience with project management tools such as Jira, Asana, or Confluence.
  • Native-level Pakistan language ability and fluent business English for daily cross-regional communication.
  • Preferred: experience sourcing, auditing, and closing complex deals with Pakistan influencers, financial bloggers, media contacts, and local partners.
  • Preferred: hands-on proficiency with mobile attribution platforms such as AppsFlyer or Adjust.
  • Preferred: knowledge of financial advertising compliance in Pakistan.
  • Preferred: familiarity with AI and automation tools for content and campaign production.

Benefits

  • Opportunity to work for a dynamically growing company.
  • 15 paid vacation days per year.
  • 10 paid sick leave days per year.
  • 10 days of floating public holidays.
  • Medical budget.
  • Remote work opportunity.
  • Professional education budget.
  • Language learning budget.
  • Wellness budget for gym membership, sports gear, and related expenses.

Interested in this position?

Apply directly on the company website

Apply Now

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