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Regional Marketing Manager - Malay Speaker

1 hour, 5 minutes ago
Malaysia
Full-time
Senior
Marketing Manager
Project and Program Management
Asana Confluence Influencer Marketing JIRA Power BI Social Media Marketing Tableau
Apply Now
JustMarkets

JustMarkets

JustMarkets is a leading online trading platform that offers a wide range of financial instruments including Forex, CFDs, Gold, and Oil. With low spreads, high leverage up to 1:3000, and fast execution, JustMarkets provides a next-level trading experie...

Capital Markets
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Description

  • Drive regional market growth by adapting global marketing strategies to local trends, competitive dynamics, and cultural nuances.
  • Lead, mentor, and align a local team of KOL, SMM/Community, PR/Events, and Content specialists.
  • Develop and execute quarterly marketing plans tailored to Malaysia and its client community.
  • Own and manage the regional marketing budget, optimizing spend across channels to maximize efficiency and results.
  • Use analytics tools to track campaign performance, analyze user behavior, and inform strategic decisions.
  • Act as the key liaison between the local team and Global HQ, sharing insights and coordinating on global initiatives.

Requirements

  • 4+ years of marketing experience, including at least 2 years in a leadership role managing a team of 3+ specialists within fintech, crypto, retail trading, or a similar fast-paced industry.
  • Strong expertise in organic growth and partnership-driven acquisition within the Malaysian market.
  • Comprehensive understanding of 360° marketing, including brand building, influencer/KOL marketing, PR, community growth, performance marketing, and social media.
  • Proven experience managing and optimizing regional marketing budgets of $50,000+ monthly, with a strong focus on reducing CPA and maximizing ROI.
  • Hands-on experience with analytics tools such as Google Analytics 4, Tableau, or PowerBI, with the ability to interpret cohort data, traffic quality, and LTV.
  • Familiarity with project management tools such as Jira, Asana, or Confluence to ensure alignment and timely execution.
  • Native Malay proficiency and strong business-level English for cross-regional collaboration.
  • Experience sourcing, evaluating, and closing partnerships with Malaysian influencers, financial bloggers, media outlets, and local partners (plus).
  • Hands-on experience with mobile attribution platforms such as AppsFlyer or Adjust, including conversion tracking, fraud detection, and traffic quality analysis (plus).
  • Understanding of financial advertising regulations and compliance in Malaysia (plus).
  • Familiarity with AI and automation tools to enhance content creation and campaign execution (plus).

Benefits

  • Dynamic and engaging work environment.
  • 16 paid vacation days per year.
  • 14 paid sick leave days per year.
  • 11 public holidays per year.
  • Medical insurance.
  • Dental expense reimbursement.
  • Parking and commuting reimbursement.
  • Professional education budget.
  • Language learning budget.
  • Wellness budget for gym membership, sports gear, and related expenses.

Interested in this position?

Apply directly on the company website

Apply Now

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