RemoteLeaf Logo
Log in Sign up

CVM/ Lifecycle Marketing Lead

3 days, 12 hours ago
Armenia
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing SQL
Apply Now

JobHire.AI

An AI-powered job search and job application automation platform that helps users upload a resume, match to jobs, auto-generate resumes, cover letters, and emails, and auto-apply to roles to reduce manual work and help people get hired faster.

Software Development
11-50
View All Jobs 14

Description

  • Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.
  • Own first-purchase activation across the first 7 days.
  • Build and optimize renewal flows by plan tier for 1-, 3-, and 6-month subscriptions.
  • Create pre-cancel intervention flows using captured cancel reasons to reduce churn and improve rebill rates.
  • Build and manage the reactivation engine for cancelled users across email and SMS.
  • Own the CRM-driven path to add-on products, including timing, segmentation, copy, and channel strategy.
  • Lead the migration from the current ESP to an omnichannel platform such as Maestra or an alternative.
  • Restore and maintain email domain reputation and deliverability.
  • Stand up SMS as a first-class channel, including US compliance requirements such as TCPA and A2P 10DLC.
  • Implement web push and cross-channel orchestration, including email-to-SMS-to-push cascades.
  • Set up incremental measurement with holdouts for each flow and report attributable revenue.

Requirements

  • 3+ years operating CVM or lifecycle programs in the US market, specifically in US B2C subscription businesses.
  • 5+ years total experience in CRM, lifecycle, or CVM, with at least one end-to-end ownership role.
  • Hands-on experience with an enterprise omnichannel platform such as Maestra, Braze, Iterable, Customer.io, or Klaviyo.
  • Hands-on experience launching SMS as a marketing channel in the US, including TCPA, A2P 10DLC, and carrier compliance.
  • Hands-on experience launching web push and measuring its impact.
  • SQL skills sufficient to build segments and validate data independently.
  • Strong subscription-business orientation, with thinking grounded in LTV, payback period, retention curves, and cohorts.
  • Track record of driving measurable incremental revenue from CRM, ideally validated through holdout testing.
  • Bias toward action and ability to ship quickly in a small team environment.
  • Fluency in English and Russian.
  • Experience migrating off a damaged email domain, preferred.
  • Experience in job search, career, HR-tech, or adjacent consumer subscription verticals such as EdTech, FinTech, dating, or streaming, preferred.
  • iMessage Business or RCS experience, preferred.

Benefits

  • Remote full-time role.
  • Clear mandate and end-to-end ownership from day one.
  • High-leverage opportunity where small improvements in rebill rates can materially affect company results.
  • Direct collaboration with the CMO, CEO, and Growth PM.
  • Competitive compensation of $4,000-$7,000 per month.
  • 38 Days Off.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Pavago

Cold Email Specialist

Pavago IT Services

Cold Email Specialist at a fast-growing remote startup will own cold email campaign performance, deliverability, client retention, and day-to-day operational execution for active clients.

United Arab Emirates Bahrain Oman Qatar Full-time Mid Level Account Manager Email Marketing Manager
Copywriting DNS HubSpot
12 hours, 6 minutes ago
Puck

Lifecycle Marketing Manager

Puck 1-10 Internet Software & Services

Earnest is hiring a Lifecycle Marketing Manager to lead data-driven lifecycle campaigns that grow loan volume, retention, cross-sell, and customer lifetime value across its lending product portfolio.

United States Full-time Senior Email Marketing Manager
$140k-$175k
SQL
1 day, 11 hours ago
Pavago

Email Marketing Specialist

Pavago IT Services

Email Marketing Specialist for a remote client to manage end-to-end email campaigns that drive engagement, nurture leads, and improve measurable business results.

United States Full-time Junior Email Marketing Manager
CRM CSS DNS Google Analytics HTML HubSpot Looker Mailchimp Salesforce
1 day, 12 hours ago
Pavago

Marketing Automation Specialist

Pavago IT Services

Pavago is hiring a remote Marketing Automation Specialist to build and optimize marketing automation, email campaigns, and CRM-connected lead generation systems that support pipeline and revenue growth.

Pakistan Full-time Junior Email Marketing Manager
CRM Email Marketing HubSpot Power BI Salesforce Tableau Zoho CRM
2 days, 12 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers