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Marketing Director, Rosetta Stone

2 months ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Affiliate Marketing Digital Marketing Email Marketing Influencer Marketing SEO Social Media Marketing
Apply Now
IXL Learning

IXL Learning

IXL Learning: Personalized K–12 learning platform with interactive questions and awards in math, language arts, science, social studies, and Spanish for over 15 million students worldwide.

Diversified Consumer Services
1K-5K
Founded 2020
View All Jobs 51

Description

  • Develop marketing strategies with executive leadership to achieve customer acquisition goals and sustain Rosetta Stone’s market leadership.
  • Refine Rosetta Stone’s brand narrative and positioning for a broad consumer audience.
  • Oversee integrated marketing across brand advertising, digital, product, email, social, influencer, affiliate, PR, and SEO channels.
  • Own pricing and promotion strategy and continuously test and optimize performance across channels.
  • Lead go-to-market planning for new product and feature launches, including internal and external communications.
  • Develop and implement localized marketing strategies for key international markets.
  • Manage and mentor a small team of marketing generalists and email marketers, with potential to add headcount.
  • Lead Rosetta Stone for Enterprise marketing, including product messaging, sales materials, lead generation, and lead nurture strategies.

Requirements

  • BA/BS degree.
  • 12+ years of consumer brand marketing and/or integrated marketing experience.
  • Experience leading overarching marketing strategy.
  • 5+ years of people management experience, including managing other people managers.
  • B2B or enterprise marketing experience is a plus.
  • Strong strategic thinking and the ability to build short- and long-term plans.
  • Exceptional written communication, editing, and storytelling skills.
  • Ability to manage complex, cross-functional projects in a deadline-driven environment.
  • Excellent verbal communication and interpersonal skills.
  • Experience coaching teams, setting high standards, and enabling ownership.
  • Full-time remote position for candidates in the United States.

Benefits

  • Full-time remote work for candidates in the United States.
  • Opportunity to work on a leading language learning brand with global reach.
  • Opportunity to lead both consumer and enterprise marketing for a major product family.
  • Potential to add headcount and expand team leadership scope.

Interested in this position?

Apply directly on the company website

Apply Now

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