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Director of Brand Marketing (Remote) | Canada

2 weeks ago
Canada
Full-time
Lead
Head of Marketing
Marketing and Growth
E-commerce Influencer Marketing
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Description

  • Develop and execute the long-term brand marketing strategy.
  • Lead integrated marketing campaigns across digital, ecommerce, retail, influencer, social media, PR, partnerships, experiential marketing, and community.
  • Own product launches from positioning and messaging through execution and post-launch analysis.
  • Develop brand storytelling that strengthens consumer awareness, loyalty, and brand affinity.
  • Lead public relations initiatives, including media strategy, editorial relationships, product placement, celebrity partnerships, and earned media.
  • Build and manage relationships with influencers, creators, celebrities, tastemakers, and brand ambassadors.
  • Identify and execute brand collaborations that drive awareness, cultural relevance, and customer acquisition.
  • Partner with Creative to develop campaigns, visual storytelling, photography, videos, campaign concepts, and content production.
  • Lead seasonal marketing calendars, campaign planning, and go-to-market strategies.
  • Partner with Ecommerce, Growth Marketing, Product Development, Social, and Retail teams to align brand and launch initiatives.

Requirements

  • 8+ years of experience across Brand Marketing, Integrated Marketing, Brand Strategy, Marketing Communications, Public Relations, and/or Consumer Marketing.
  • Experience leading Brand Marketing for beauty, cosmetics, skincare, wellness, luxury consumer products, fashion, accessories, lifestyle, or premium DTC brands.
  • Proven success developing integrated marketing campaigns and high-impact product launches.
  • Strong experience in Brand Strategy, Marketing Communications, Creative Development, Public Relations, and Influencer Marketing.
  • Experience building relationships with editors, media outlets, creators, celebrities, and industry partners.
  • Strong understanding of consumer insights, brand positioning, and customer journeys.
  • Experience partnering with Creative, Product, Ecommerce, Social Media, Retail, and Growth Marketing teams.
  • Experience managing creative agencies, PR agencies, and production partners.
  • Strong project management and cross-functional leadership skills.
  • Experience working in fast-growing consumer brands is highly preferred.
  • Experience with omnichannel brand management across DTC, Amazon, and retail channels such as Sephora, Ulta, or Target is a huge plus.
  • Passion for beauty, wellness, innovation, and consumer products.

Interested in this position?

Apply directly on the company website

Apply Now

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