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VP, Omnichannel

2 hours, 59 minutes ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
CRM Email Marketing Generative AI HIPAA Machine Learning Microsoft Dynamics 365 Social Media Marketing UX Design
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Develop enterprise omnichannel visions, multi-year roadmaps, customer engagement strategies, and channel plans across HCP, patient, caregiver, payer, and consumer audiences.
  • Lead client change-management initiatives, including readiness assessments, stakeholder engagement, communications, governance, adoption measurement, and implementation planning.
  • Direct integrated media activation across paid, owned, earned, CRM, field, point-of-care, social, search, email, web, and emerging channels.
  • Build Next Best Engagement capabilities using CRM, web, content, media, claims, field, and sales data to determine the next best action, channel, content, and time.
  • Own the roadmap for omnichannel technology, including CDPs, CRM, marketing automation, journey orchestration, identity resolution, AI decision engines, data platforms, and personalization tools.
  • Develop customer journey frameworks, maps, engagement milestones, and measurement approaches in partnership with UX, Creative, Medical, and Analytics teams.
  • Define omnichannel KPIs, scorecards, dashboards, segmentation, personalization, and analytics-driven optimization.
  • Lead collaboration across Media, Strategy, Creative, Medical, Commercial Operations, Sales, Analytics, Data Science, Technology, and other functions.
  • Build and lead a high-performing Omnichannel Center of Excellence, mentor senior leaders, manage budgets, support business development, and represent the organization externally.
  • Evaluate AI, generative AI, predictive analytics, automation, emerging engagement models, and technology partnerships for client applications.

Requirements

  • Executive-level experience in omnichannel marketing, digital strategy, media, CRM, customer engagement, or commercial excellence.
  • 12–15+ years of relevant experience, including 7+ years leading cross-functional teams and enterprise-scale transformation initiatives.
  • Deep pharmaceutical, healthcare, or life sciences marketing experience, including HCP and patient engagement.
  • Proven ability to design and scale omnichannel capabilities across digital, CRM, media, field, and customer support channels.
  • Strong knowledge of CDPs, CRM, marketing automation, AI, analytics, personalization, identity resolution, consent management, and first-party data strategies.
  • Hands-on familiarity with Salesforce Marketing Cloud, Data Cloud, and Sales Cloud; Adobe Experience Cloud; Veeva CRM; Microsoft Dynamics; and comparable enterprise platforms.
  • Deep understanding of HIPAA, CAN-SPAM, TCPA, CCPA/CPRA, GDPR, UK GDPR, ePrivacy, and other global privacy and regulatory requirements.
  • Experience partnering with Legal, Compliance, Privacy, Medical, Commercial, and IT teams to create compliant engagement models and governance.
  • Proven experience leading organizational transformation and adoption of new technologies, operating models, and ways of working.
  • Ability to translate predictive models and customer data into scalable engagement logic and personalization strategies.

Benefits

  • 401(k) plan with up to 4% employer match and immediate vesting.
  • Medical, dental, vision, life insurance, and disability coverage.
  • Hybrid and remote work options, including working globally for two weeks each year.
  • 20 vacation days, a personal well-being day, public holidays, end-of-year holidays, and seasonal early Summer Friday finishes.
  • Employee assistance counseling and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • On-demand professional training, career support, and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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