Head of Marketing

1 day, 16 hours ago
Full-time
Executive
Marketing and Growth
Truv

Truv

Truv provides a comprehensive verification solution that simplifies the process of confirming income, employment, assets, and insurance for financial institutions, enabling them to make informed decisions.

Diversified Financial Services
51-250
Founded 2020
$28M raised

Description

  • Own demand generation strategy, marketing pipeline targets, and budget.
  • Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and emerging channels.
  • Develop and manage the events strategy, including conferences, executive dinners, webinars, and company-hosted events.
  • Create integrated campaigns for priority accounts and buyer personas.
  • Partner with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
  • Test new channels, audiences, creative, messaging, and offers to drive growth.
  • Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
  • Build and manage the marketing team, agencies, and external partners.
  • Track marketing performance through pipeline, qualified opportunities, acquisition costs, conversion rates, event ROI, and attributable revenue.

Requirements

  • 8+ years of B2B marketing experience, ideally in a high-growth SaaS or fintech company.
  • Experience with public-sector business, preferably working with state and federal agencies.
  • Proven success building demand generation programs that produce measurable pipeline and revenue.
  • Deep experience in paid acquisition, events, and integrated B2B campaigns.
  • Strong analytical skills and experience managing budgets, funnel metrics, attribution, and ROI.
  • Understanding of enterprise B2B sales cycles and account-based marketing.
  • Ability to operate hands-on across both strategy and execution.
  • Track record of rapid experimentation and scaling effective growth initiatives.
  • Strong Sales partnership skills and a revenue-focused mindset.
  • Experience building and leading high-performing marketing teams.

Benefits

  • Competitive salary and equity package.
  • Fully remote work.
  • Health, dental, and vision benefits.
  • 401(k) plan.
  • Flexible time off.
  • High-impact role with significant ownership.
  • Opportunity to build Truv’s marketing engine from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Director, Marketing - Figma Weave (New York, United States)

Figma 1K-5K Internet Software & Services

Figma is seeking a senior marketing leader to own the end-to-end marketing strategy for Figma Weave, establishing its brand and driving growth in the AI-native creative tools market from NYC or remotely.

Digital Marketing Figma Generative AI
2 days, 17 hours ago

VP, Omnichannel

Avalere Health Professional Services

Avalere Health is seeking a Vice President of Omnichannel to lead client omnichannel transformation, integrating strategy, media, customer engagement, data, AI, and technology to create personalized healthcare experiences and improve business performance.

CRM Email Marketing Generative AI HIPAA Machine Learning Microsoft Dynamics 365 Social Media Marketing UX Design
4 days, 17 hours ago

VP, Pharma Media

MERGE 251-1K Media

MERGE is seeking a Vice President, Pharma Media to lead client strategy, audience planning, and media delivery for pharmaceutical accounts, connecting integrated HCP and DTC programs to measurable commercial outcomes.

SEO
6 days, 17 hours ago

Account Director, Public Relations (Business of Health)

Highwire PR 51-250 Media

Highwire is seeking an Account Director, Public Relations to lead integrated communications programs for Business of Health clients and translate complex healthcare topics into compelling narratives for business, healthcare, clinical, and consumer audiences.

Content Marketing Digital Marketing
6 days, 17 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers