Head of Marketing

3 weeks, 1 day ago
Full-time
Executive
Marketing and Growth
Truv

Truv

Truv provides a comprehensive verification solution that simplifies the process of confirming income, employment, assets, and insurance for financial institutions, enabling them to make informed decisions.

Diversified Financial Services
51-250
Founded 2020
$28M raised

Description

  • Own demand generation strategy, marketing pipeline targets, and budget.
  • Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and emerging channels.
  • Develop and manage the events strategy, including conferences, executive dinners, webinars, and company-hosted events.
  • Create integrated campaigns for priority accounts and buyer personas.
  • Partner with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
  • Test new channels, audiences, creative, messaging, and offers to drive growth.
  • Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
  • Build and manage the marketing team, agencies, and external partners.
  • Track marketing performance through pipeline, qualified opportunities, acquisition costs, conversion rates, event ROI, and attributable revenue.

Requirements

  • 8+ years of B2B marketing experience, ideally in a high-growth SaaS or fintech company.
  • Experience with public-sector business, preferably working with state and federal agencies.
  • Proven success building demand generation programs that produce measurable pipeline and revenue.
  • Deep experience in paid acquisition, events, and integrated B2B campaigns.
  • Strong analytical skills and experience managing budgets, funnel metrics, attribution, and ROI.
  • Understanding of enterprise B2B sales cycles and account-based marketing.
  • Ability to operate hands-on across both strategy and execution.
  • Track record of rapid experimentation and scaling effective growth initiatives.
  • Strong Sales partnership skills and a revenue-focused mindset.
  • Experience building and leading high-performing marketing teams.

Benefits

  • Competitive salary and equity package.
  • Fully remote work.
  • Health, dental, and vision benefits.
  • 401(k) plan.
  • Flexible time off.
  • High-impact role with significant ownership.
  • Opportunity to build Truv’s marketing engine from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Global VP Marketing

360Learning 251-1K Diversified Consumer Services

360Learning is seeking a Global VP Marketing to lead its worldwide marketing organization, strengthen its positioning and category leadership, and convert market opportunities into sustainable revenue growth across its collaborative learning and AI platform business.

Content Marketing
1 day, 2 hours ago

Global VP Marketing

360Learning 251-1K Diversified Consumer Services

360Learning is seeking a Global VP Marketing to own worldwide marketing strategy and organization, strengthen its position in the collaborative learning and AI market, and convert market opportunities into sustainable revenue growth.

Content Marketing
1 day, 3 hours ago

Vice President, Marketing

Cadence 51-250 Health Care Providers & Services

Cadence is hiring a Vice President, Marketing to unify its marketing functions, build its demand generation engine, and convert its healthcare partnerships and customer base into measurable pipeline and revenue.

SEO
2 days, 2 hours ago

Global VP Marketing

360Learning 251-1K Diversified Consumer Services

360Learning is seeking a Global VP Marketing to lead its worldwide marketing organization and strategy, strengthen its position in the collaborative learning and AI market, and convert market opportunities into sustainable revenue growth.

Content Marketing
2 days, 2 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers