VP, Pharma Media

3 hours, 15 minutes ago
Full-time
Executive
Sales and Business Development
MERGE

MERGE

MERGE specializes in providing innovative marketing and technology solutions that leverage storytelling and human insights to create emotionally engaging customer experiences across various industries.

Media
251-1K
Founded 2004

Description

  • Lead media strategy and senior client relationships for complex pharmaceutical accounts, with a focus on HCP and integrated HCP/DTC programs.
  • Develop audience strategies covering segmentation, channel roles, sequencing, and optimization.
  • Partner with data, analytics, programmatic, social, and discoverability teams to build integrated media plans.
  • Apply advanced measurement approaches, including marketing mix modeling, attribution, and patient-level data.
  • Identify opportunities to expand existing accounts through MERGE’s media and consulting offerings.
  • Support new business pitches and mentor account and strategy teams.
  • Monitor emerging media channels, pharmaceutical marketing trends, HCP behavior, privacy developments, and evolving technology.
  • Connect data, creative, and media execution to address client business challenges and improve outcomes.

Requirements

  • 10+ years of media experience, including substantial pharmaceutical marketing and HCP strategy expertise.
  • Experience with both HCP and DTC media programs; oncology experience is strongly preferred.
  • Understanding of advanced data, patient-level insights, marketing mix modeling, and attribution models.
  • Ability to interpret measurement results and apply data to media decisions without necessarily building the models.
  • Experience collaborating across media, analytics, and activation functions.
  • Strong client communication, executive presentation, commercial strategy, and account-growth skills.
  • Curiosity about AI, search, privacy, emerging channels, and changes in ad technology.
  • Hands-on experience with programmatic, paid social, search, SEO/GEO, or integrated HCP/DTC oncology programs is preferred.
  • Ability to work remotely within the United States or from any MERGE office location.
  • U.S. work authorization without current or future visa sponsorship requirements.

Benefits

  • Salary range of $137,300–$164,800, based on qualifications, experience, location, and other factors.
  • Medical, dental, and vision insurance.
  • Life and disability insurance, including employer-paid coverage.
  • 401(k) plan.
  • Lifestyle Spending Account.
  • Flexible time off and holidays.
  • Additional benefits and rewards.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Account Director, Public Relations (Business of Health)

Highwire PR 51-250 Media

Highwire is seeking an Account Director, Public Relations to lead integrated communications programs for Business of Health clients and translate complex healthcare topics into compelling narratives for business, healthcare, clinical, and consumer audiences.

Content Marketing Digital Marketing
3 hours, 30 minutes ago

VP, Marketing

Accela 251-1K Internet Software & Services

Accela develops cloud-based government software that helps agencies improve efficiency, transparency, citizen engagement, and community development.

1 day, 2 hours ago

Head of Marketing

Ventrata 11-50 Internet Software & Services

Ventrata is seeking a hands-on Head of Marketing to lead global marketing for its enterprise SaaS ticketing platform and build a measurable function that strengthens customer relationships and generates qualified sales pipeline.

Content Marketing CRM Digital Marketing HubSpot SEO
1 day, 3 hours ago

Chief Marketing Officer (CMO) / SVP, Growth / Director of Marketing

Superior Executive & Legal Recruiting is hiring a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm.

CRM Google Ads SEO
2 days, 3 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers