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Digital Marketing Manager (Banking and Finance)

3 days, 22 hours ago
India, Malaysia, Philippines, Singapore
Contract
Mid Level
Digital Marketing Manager
Marketing and Growth
Content Marketing CRM Digital Marketing Email Marketing Google Analytics HubSpot SEM SEO
Apply Now
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 21

Description

  • Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
  • Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
  • Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
  • Collaborate with commercial, editorial, research, and events teams on conferences, awards, subscriptions, and thought leadership campaigns.
  • Support webinar, virtual event, and conference promotion activities across international markets.
  • Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
  • Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
  • Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
  • Coordinate campaign execution timelines across multiple stakeholders and regional teams.

Requirements

  • Previous experience in B2B digital marketing, content marketing, or demand generation roles.
  • Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred.
  • Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms.
  • Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.
  • Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred.
  • Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
  • Strong written communication and content coordination skills, particularly for professional or executive audiences.
  • Highly organised with strong stakeholder management and project coordination abilities.
  • Comfortable working independently within remote and globally distributed teams.

Interested in this position?

Apply directly on the company website

Apply Now

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