Programmatic Marketing Consultant

5 days, 12 hours ago
Freelance
Senior
Marketing and Growth
Right Side Up

Right Side Up

Right Side Up is a premium growth marketing agency that offers strategic, flexible, and expert marketing services. They provide access to top marketing freelancers with deep industry knowledge, helping businesses accelerate their growth through executi...

Professional Services
51-200
Founded 2016

Description

  • Own strategy and hands-on execution across DV360, YouTube, display, video, and programmatic buying channels.
  • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation.
  • Lead open exchange buying, PMP setup, deal ID management, and inventory strategy.
  • Standardize and improve buying workflows across display and video channels.
  • Partner with analytics, ad operations, creative, product, and growth teams to improve measurement and campaign performance.
  • Build scalable media-buying infrastructure and establish programmatic best practices.
  • Align display and video activity with broader app acquisition and growth objectives.
  • Monitor performance trends, troubleshoot platform issues, and communicate optimization recommendations.

Requirements

  • 5–8+ years of experience in programmatic media buying, performance marketing, or digital acquisition.
  • Deep hands-on experience with DV360, YouTube, display, video, PMP buying, and deal ID management.
  • Strong knowledge of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations.
  • Experience managing large-scale programmatic and video acquisition budgets.
  • Experience working directly in media-buying platforms rather than solely through managed-service or agency structures.
  • Analytical and operational experience optimizing complex media-buying programs.
  • Familiarity with mobile app acquisition and MMPs such as AppsFlyer, Kochava, or Adjust.
  • Experience in consumer technology, mobile app, marketplace, or similarly sophisticated growth environments.
  • Strong cross-functional communication skills.
  • Ability to work independently in a fast-paced, evolving environment with strategic and executional ownership.

Interested in this position?

Apply directly on the company website

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