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Marketing Manager - Digital Marketing & Strategy (Remote)

2 weeks, 3 days ago
Canada
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Google Ads SEO
Apply Now
BIS Safety Software

BIS Safety Software

BIS Safety Software provides innovative Health & Safety Software solutions that streamline compliance, risk assessment, incident reporting, and training in one platform. Their all-in-one software is designed to keep teams safer by administering trainin...

Internet Software & Services
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Description

  • Lead, mentor, and develop a small marketing team through regular one-to-one meetings, feedback, and alignment to company priorities.
  • Oversee marketing execution across website content, landing pages, campaigns, and promotional assets.
  • Review, refine, and improve marketing copy to ensure it aligns with company messaging and positioning.
  • Drive website optimization, landing page development, SEO, AEO, Google Ads, and digital advertising initiatives.
  • Track campaign performance using marketing analytics and other performance signals to guide decisions.
  • Optimize conversion performance across digital channels.
  • Coordinate marketing priorities and keep initiatives organized and focused on impact.
  • Work with leadership to refine messaging and marketing direction.
  • Collaborate with internal teams and external marketing partners to deliver marketing initiatives.
  • Build and improve marketing systems, processes, and workflows to increase speed and quality of execution.

Requirements

  • Roughly 5-7 years of marketing experience.
  • Experience leading people and/or coordinating or managing a small team.
  • Ability to operate at both strategic and execution levels in a hands-on role.
  • Experience owning marketing campaigns or initiatives from start to finish with measurable outcomes.
  • Strong digital marketing knowledge, including SEO, paid media, and website optimization.
  • Demonstrated judgment in evaluating messaging, copy, and campaign quality.
  • Comfort using marketing data and performance signals to guide decisions.
  • Experience using AI solutions to improve work speed and quality.
  • Experience in B2B or SaaS environments is preferred.
  • Familiarity with marketing automation platforms, CMS tools, and analytics dashboards is preferred.

Benefits

  • Employee Stock Ownership Plan (ESOP).
  • Full medical, dental, and vision coverage.
  • Life insurance and disability insurance.
  • Health spending account.
  • Flexible working hours.
  • On-the-job training and growth opportunities.
  • Salary range of $85,000 to $110,000 per year, based on experience.

Interested in this position?

Apply directly on the company website

Apply Now

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