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Director of Performance Media

13 hours, 24 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Email Marketing Facebook Ads Google Analytics SEO Shopify TikTok
Apply Now
Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014
View All Jobs 57

Description

  • Own the strategy, P&L, and results for Shopify and TikTok Shop growth.
  • Scale Shopify and TikTok Shop to more than $20M in combined revenue within 18 months.
  • Test 100+ ad creatives weekly across Meta and TikTok and optimize paid traffic for ROAS targets.
  • Partner with affiliate, UGC, and Amazon teams to scale winning creative and capture halo effects.
  • Launch one new bundle-based funnel each month and continually improve conversion, AOV, CAC, LTV, and funnel economics.
  • Oversee homepage, product pages, collection merchandising, and funnel relaunches for underperforming offers.
  • Lead lifecycle marketing through Klaviyo and Postscript, including welcome, abandonment, post-purchase, and win-back flows.
  • Develop blog and SEO strategy to drive organic, education-based traffic and build customer ascension paths.
  • Review weekly P&Ls, deliver scorecards and monthly growth plans, and forecast performance.
  • Lead and coach a cross-functional ecommerce pod, manage freelancers and contractors, and build team operating rhythms.

Requirements

  • 5 to 10+ years of experience in DTC ecommerce, especially Shopify and paid social.
  • Proven track record scaling ecommerce brands past $20M in revenue.
  • Experience owning revenue and profitability targets.
  • Deep expertise in Meta Ads and TikTok Ads.
  • Hands-on experience with Klaviyo, Postscript, and Shopify CMS.
  • Strong background in bundles, upsells, and LTV optimization.
  • Ability to write and review high-converting landing pages.
  • Comfort leading a fully remote team with clear weekly cadences.
  • Alignment with values of Extreme Ownership, Relentless Innovation, and Integrity Above All.

Benefits

  • Remote-first work environment built on autonomy, creativity, and accountability.
  • Real ownership, trust, and authority over channels and decisions.
  • Close collaboration with leadership, including the CEO.
  • Access to ongoing learning, training, and tools for DTC growth.
  • Exposure to an A+ team focused on excellence and growth.
  • Opportunity to help build a meaningful, mission-driven brand.
  • Access to Josh Hadley's network through his podcast, Ecomm Breakthrough.

Interested in this position?

Apply directly on the company website

Apply Now

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