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Director of Paid Media, Performance Video

11 hours, 25 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build and optimize campaign architecture, audience strategy, bidding, budgets, conversion events, targeting, exclusions, and testing inside Google Ads.
  • Scale performance marketing across insurance sub-verticals and expand into additional insurance and financial services opportunities.
  • Develop campaigns that drive both leads and inbound calls while improving call quality, lead quality, advertiser quality, and margin.
  • Own creative strategy from a performance perspective, including messaging angles, hooks, offer positioning, format selection, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and growth decisions.
  • Create repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Build and lead a video-first team as investment in the channel grows.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one lead-gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience with Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
  • Strong proficiency in BI tools such as Looker and Google Analytics, plus advanced Excel or Google Sheets.
  • Experience buying across multiple verticals and adapting strategy to distinct customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, funnel stage, audience intent, and offer positioning.
  • Ability to use AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude to test quickly.
  • Demonstrated P&L ownership with a track record of hitting aggressive growth and profitability goals.
  • Exceptional written and verbal communication skills with comfort presenting to stakeholders and executives.
  • Nice-to-have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Nice-to-have: experience in regulated marketing environments such as consumer finance, insurance, or healthcare.
  • Nice-to-have: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Compensation package includes profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team across more than 15 countries.
  • Opportunity to work in a high-growth, high-performance culture with strong ownership and measurable impact.
  • Performance-based increases after hire, tied to company and personal performance rather than annual cost-of-living adjustments.

Interested in this position?

Apply directly on the company website

Apply Now

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