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Director of Paid Media, Performance Video

9 hours, 13 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own the full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing.
  • Develop and execute multi-vertical growth strategies across insurance products and expand into new insurance and financial services verticals.
  • Create and manage campaigns that drive both leads and inbound calls, optimizing for call quality, conversion rates, advertiser feedback, and downstream monetization.
  • Own creative strategy from a performance perspective, including messaging angles, hooks, offer positioning, format selection, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and decisions.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and call-based campaign scaling.
  • Communicate performance, insights, and recommendations clearly and proactively to stakeholders and executives on a daily basis.
  • Use AI and self-serve tools to accelerate creative testing and reduce bottlenecks.
  • Build and lead a video-first team as investment and scale increase.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Proven success scaling performance video in at least one major lead gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
  • Strong experience living in-platform and building campaigns directly, including campaign architecture, budget pacing, daily optimization, and testing design.
  • Strong grasp of affiliate lead generation, monetization dynamics, advertiser quality metrics, and scaling traffic profitably across variable-payout partner ecosystems.
  • Experience buying across multiple verticals and adapting structure, audience, creative, and messaging to different customer journeys; insurance experience across auto, home, health, ACA, or Medicare is especially valuable.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong video creative judgment, including understanding YouTube ABCDs, hooks, funnel stage, audience intent, offer positioning, and trending formats.
  • Ability to move quickly on creative testing using AI and self-serve tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude.
  • Experience owning P&L and delivering against aggressive growth and profitability goals.
  • Exceptional proactive written and verbal communication skills, with comfort presenting insights in Slack, Zoom, and executive-facing settings.
  • Measurement experience with MMM, incrementality, geo holdouts, or brand lift is preferred.
  • Experience in additional lead gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions is preferred.
  • Background in regulated marketing environments such as consumer finance, insurance, or healthcare is preferred.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first work environment.
  • Opportunity to work on a global team spanning more than 15 countries.
  • Performance-driven compensation growth tied to company and personal performance.
  • Equal Employment Opportunity commitment with a diverse, inclusive culture.

Interested in this position?

Apply directly on the company website

Apply Now

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