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Director of Paid Media, Performance Video

11 hours, 12 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Affiliate Marketing Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own P&L, spend pacing, reporting, operations, profitability, and growth targets for Insurance YouTube campaigns.
  • Manage campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing directly in Google Ads.
  • Build and optimize campaigns that drive both leads and inbound calls while improving call quality, lead quality, advertiser quality, margin, and ROAS.
  • Develop creative strategy for video performance, including messaging angles, hooks, offer positioning, funnel-stage alignment, formats, and testing priorities.
  • Adapt buying strategy and messaging across insurance sub-verticals such as auto, home, health, ACA, and Medicare.
  • Expand video buying into additional channels and platforms over time, including streaming, linear TV, Meta, TikTok, and other emerging video channels.
  • Create repeatable operating systems and playbooks for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling.
  • Communicate performance insights, decisions, and recommendations clearly and proactively to stakeholders and executives.
  • Collaborate across analytics, creative, sales, product, leadership, and external vendors to drive alignment and execution.
  • Build and lead a video-first team as the channel investment scales.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience managing and scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one major lead gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Strong hands-on experience building campaigns directly in-platform rather than managing remotely.
  • Deep expertise in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, category entry points, funnel stage, audience intent, offer positioning, and trending formats.
  • Ability to use AI and self-serve tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude to accelerate creative testing.
  • Experience buying across multiple verticals and adapting structure, audience, creative, and messaging to different customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Demonstrated P&L ownership with a track record of hitting aggressive growth and profitability goals and building scalable playbooks.
  • Exceptional proactive written and verbal communication skills for Slack, Zoom, and executive-facing updates.
  • Nice-to-have experience with MMM, incrementality, geo holdouts, or brand lift to measure video’s impact across channels.
  • Nice-to-have experience in regulated or adjacent lead gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Nice-to-have experience with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
  • Nice-to-have experience building teams, mentoring channel owners, or formalizing playbooks across brands.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Compensation package includes base salary, profit-sharing bonus, and competitive benefits.
  • Remote-first work environment with a team spanning over 15 countries.
  • Opportunity to work at a profitable, high-growth company with measurable impact and strong ownership culture.
  • Future compensation increases are tied to company and personal performance.
  • Committed to diversity, equity, and inclusion, with an equal employment opportunity workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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