RemoteLeaf Logo
Log in Sign up

Associate Director of Paid Media, Performance Video

9 hours, 12 minutes ago
Canada
Lead
Digital Marketing Manager
Marketing and Growth
Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 54

Description

  • Own the full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, optimize, and scale campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budgeting, conversion events, targeting, and testing.
  • Develop and execute multi-vertical growth strategies across insurance products and expand into new insurance and financial services verticals over time.
  • Create campaigns that drive both leads and inbound calls while optimizing for call quality, conversion rates, advertiser feedback, and downstream monetization.
  • Own creative strategy from a performance perspective, including messaging angles, funnel-stage alignment, hooks, offer positioning, formats, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to align on performance insights and growth decisions.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, call-based campaigns, and scaling.
  • Communicate performance updates, insights, and recommendations clearly and proactively to stakeholders and executives on a daily basis.
  • Use AI and self-serve tools to accelerate creative testing and reduce bottlenecks.
  • Help build and lead a video-first team as the channel scales.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Proven success scaling performance video in a lead generation niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience in Google Ads and YouTube Ads, including campaign architecture, bidding, audience strategy, and conversion event setup.
  • Strong understanding of affiliate lead generation, monetization dynamics, advertiser quality metrics, and funnel optimization.
  • Experience buying across multiple verticals and adapting structure, audience, creative, and messaging by customer journey; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel or Google Sheets skills including pivot tables, VLOOKUP, regression, correlation, and performance modeling.
  • Strong video creative judgment, including familiarity with YouTube ABCDs, hooks, category entry points, funnel stage, audience intent, offer positioning, and trending formats.
  • Ability to use AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, or Claude to test quickly and iterate independently.
  • Exceptional written and verbal communication skills, with comfort presenting in Slack, Zoom, and executive-facing settings.
  • Experience owning P&L, hitting aggressive growth and profitability goals, and building repeatable playbooks that scale wins across brands and verticals.
  • Preferred experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Preferred background in additional lead gen verticals such as personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Preferred experience with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
  • Preferred background in regulated marketing environments such as consumer finance, insurance, or healthcare.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Boulevard

Staff Brand Marketing Manager

Boulevard 251-1K Diversified Consumer Services

Boulevard is hiring a Performance Marketing Manager to design and scale its AI-powered growth engine for an appointment-based self-care business platform.

United States Full-time Senior Digital Marketing Manager
$86k-$118k
Looker Salesforce
9 hours, 42 minutes ago
AJAIA | AI Consultancy

Search Engine Marketing (SEM) Specialist

AJAIA | AI Consultancy 1-10 management consulting

Ajaia is hiring a data-driven digital marketing specialist to own and scale paid advertising, search, social media, and lead generation efforts for its products, starting with AI training.

Philippines Sri Lanka Kenya India Pakistan Full-time Mid Level Paid Media Specialist
Digital Marketing Google Ads Keyword Research Social Media Marketing
9 hours, 42 minutes ago
Uptalent

Paid Ads Marketing Expert (Fully Remote, Full-Time, Part-Time)

Uptalent 11-50 Construction & Engineering

Uptalent is seeking a fully remote Paid Ads Marketing Expert to support client digital marketing campaigns by managing and optimizing paid media efforts across multiple advertising channels.

Brazil Full-time Mid Level Paid Media Specialist
Digital Marketing Facebook Ads Google Ads
9 hours, 57 minutes ago
Intelligent Change

Amazon Marketplace Manager

Intelligent Change 11-50 Retailing

Intelligent Change is hiring an Amazon Marketplace Manager to oversee and grow its Amazon channel by managing marketplace performance, profitability, and day-to-day sales and advertising execution for a brand portfolio.

United Kingdom Full-time Senior Marketing Manager Paid Media Specialist
Digital Marketing E-commerce Keyword Research SEO
9 hours, 57 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers