Director of DTC Growth

2 hours, 42 minutes ago
Full-time
Lead
Marketing and Growth
Hadley Designs

Hadley Designs

Hadley Designs specializes in creating educational and organizational products, including desk calendars and magnetic meal planners, designed to help individuals manage their schedules and meal preparations effectively.

Specialty Retail
1-10
Founded 2014

Description

  • Own the P&L for Shopify and TikTok Shop and drive combined revenue growth toward $20M+
  • Build and scale repeatable growth systems using bundles, paid media, conversion rate optimization, and lifecycle marketing
  • Lead and develop a high-performing ecommerce team with clear accountability and performance standards
  • Manage high-velocity creative testing across Meta and TikTok, including 100+ ad creatives per week
  • Launch monthly funnel-based offers and improve core ecommerce metrics such as CVR, AOV, CAC, and LTV
  • Optimize product pages and landing pages to improve conversion performance
  • Drive email and SMS revenue to 25% of Shopify sales through lifecycle flows and retention strategies
  • Work closely with leadership to own channel strategy, operations, and decision-making
  • Set and track performance against revenue, margin, and ROAS targets

Requirements

  • 5 to 10+ years of experience scaling DTC ecommerce brands on Shopify with paid social
  • Proven track record growing brands beyond $20M in revenue
  • Deep fluency in Meta and TikTok Ads and high-velocity creative testing
  • Hands-on experience with Shopify, Klaviyo, and Postscript
  • Strong understanding of bundles, upsells, funnels, and LTV
  • Ability to write, review, and optimize high-converting landing pages
  • Experience leading a remote team with structured cadences and accountability
  • High-ownership, general-manager mindset with strong follow-through
  • Alignment with the mission of making learning fun, engaging, and screen-free

Benefits

  • Remote-first work environment with autonomy, creativity, and accountability
  • Full ownership of your channels and decisions with direct trust from leadership
  • Close collaboration with the CEO and broader leadership team
  • Ongoing learning, training, and tools to sharpen DTC strategy and knowledge
  • Opportunity to build meaningful products that help families and children
  • Access to Josh Hadley's network through the Ecomm Breakthrough podcast
  • Work alongside a team that values excellence, growth, and integrity

Interested in this position?

Apply directly on the company website

Apply Now

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