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Growth Marketing Manager

1 month, 1 week ago
United States
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Content Marketing CRM Digital Marketing Email Marketing Salesforce SEO
Apply Now
Grant Street Group

Grant Street Group

Grant Street Group specializes in providing innovative cloud-based software solutions for tax collection, electronic payments, and auction services, aimed at enhancing the efficiency and effectiveness of government operations across various levels.

IT Services
251-1K
Founded 1997
View All Jobs 12

Description

  • Build and maintain marketing measurement, attribution, and reporting frameworks across channels and programs.
  • Own campaign tracking, UTM governance, and lead source structure to ensure accurate and comparable performance data.
  • Partner with Revenue Operations to align data definitions, maintain clean CRM data, and support Marketing-Sales alignment in Salesforce.
  • Build dashboards and KPIs that clearly show Marketing ROI and performance.
  • Manage and optimize the marketing tech stack, including Salesforce, marketing automation, and analytics tools.
  • Establish campaign setup standards and governance so campaigns are trackable, attributable, and reportable from day one.
  • Design and execute integrated campaigns that generate qualified leads across digital and event channels.
  • Own email campaign execution and performance optimization, including segmentation and testing.
  • Manage digital channel performance and reallocate budget based on pipeline impact.
  • Convert event engagement from conferences, webinars, and field activities into measurable pipeline with clear follow-up and attribution.

Requirements

  • 3–5+ years of experience in digital marketing, with meaningful experience in marketing operations, systems building, analytics, and demand generation.
  • Hands-on ownership of CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs.
  • Experience working in B2B SaaS; experience in GovTech or public sector SaaS is a strong plus.
  • Proven experience managing and optimizing a marketing tech stack such as Salesforce, marketing automation platforms, and analytics tools.
  • Deep familiarity with campaign tracking, UTM governance, and lead source structures that support accurate attribution.
  • Experience with attribution modeling and pipeline reporting in longer, multi-touch sales cycles.
  • Comfort building dashboards and KPIs that stakeholders use to make decisions.
  • Hands-on experience designing and executing digital and email campaigns that generate qualified leads and can be optimized over time.
  • Familiarity with SEO and GEO performance tracking and partnering with Content on keyword opportunities.
  • Comfort working closely with RevOps and Sales to align definitions, data hygiene, and shared KPIs.

Benefits

  • Remote work within the United States.
  • Expected salary range of $95,000–$120,000 per year.
  • Minimal travel, with only 1–2 weeks per year for on-site meetings.
  • Technology-rich work environment with strong collaboration tools.
  • Opportunity to work with an exceptional, entrepreneurial team.
  • Support for employees wherever they are.
  • Clear hiring process using phone or video interviews.
  • Hiring process begins only after an application is submitted on the company website.

Interested in this position?

Apply directly on the company website

Apply Now

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