GLG

GLG is the world's largest insight network connecting decision makers with experts to provide actionable insights for smarter decisions. Their expert network offers perspectives on IT, business, Generative AI, and more, helping professionals navigate c...

Professional Services

Industrials

5K-10K (10000)

Founded 1998

12 open positions

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Marketing Manager, Consulting and Law

14 hours, 54 minutes ago

United States

Full-time

Mid Level

Marketing Manager

Marketing and Growth

Content Marketing CRM Digital Marketing Email Marketing

Apply Now

GLG

Professional Services

5K-10K

Founded 1998

View All Jobs 12

Description

Develop targeted marketing strategies for the consulting and law segments based on firm, use case, and buyer-journey insights.
Plan and execute multi-channel demand generation campaigns across email, webinars, events, and digital channels.
Support full-funnel marketing from lead generation through SQL conversion with Commercial Operations and Campaign Management.
Build and execute account-based marketing programs for high-priority consulting accounts.
Collaborate with Product Marketing on go-to-market planning for new product and feature launches.
Own the segment content calendar and manage production of case studies, thought leadership, webinars, and other assets.
Monitor marketing KPIs such as lead volume, lead-to-SQL conversion, and campaign ROI, then recommend optimizations.
Coordinate with Brand and Expert Marketing teams on thought leadership initiatives and expert-led content.

Requirements

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
4–7 years of progressive B2B marketing experience.
Experience in professional services, consulting, law firms, or business information industries is preferred.
Demonstrated success with multi-channel demand generation and lifecycle marketing programs.
Experience with two-sided marketplace businesses and/or the research, data, or business information industry is preferred.
Strong analytical skills with the ability to interpret campaign data and turn insights into recommendations.
Excellent written and verbal communication skills.
Working knowledge of marketing automation platforms, CRM, ABM tools, and analytics solutions.
Proven ability to manage multiple campaigns and projects simultaneously with strong attention to detail.
Ability to work collaboratively in a fast-paced, matrixed, global environment.

Benefits

Comprehensive medical, dental, and vision coverage starting on day one.
Flexible paid time off with no predetermined vacation limits, plus 10 company holidays.
401(k) and Roth 401(k) plans with employer match, subject to annual limits and vesting.
Tuition reimbursement for eligible courses, including language skills courses.
Paid parental leave plus adoption and surrogacy reimbursement.
Free wellbeing support through Calm, Maven, EAP, and Pathways therapy and counseling assistance.
Potential eligibility for incentive compensation.
Base salary range of $70,500 to $100,000 USD.

Interested in this position?

Apply directly on the company website

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