Channel Marketing Manager

1 week ago
Full-time
Senior
Sales and Business Development
Geotab

Geotab

Geotab is a leading provider of GPS fleet tracking and management solutions, leveraging data analytics and machine learning to optimize fleet performance, enhance driver safety, and ensure regulatory compliance worldwide.

Road & Rail
1K-5K
Founded 2000

Description

  • Develop and execute joint marketing strategy and go-to-market plans across merchandising, sales tools, training, media, digital, and events.
  • Work with Marketing and Sales leadership to set business targets and deliver monthly, quarterly, and annual performance reporting.
  • Serve as the primary point of contact for partner relationships and coordinate joint channel marketing plans.
  • Build and maintain marketing relationships that influence partner mindshare for ATL and BTL initiatives.
  • Use data-driven sales, operations, and management insights to scale marketing campaigns and channel programs.
  • Communicate channel needs internally to inform decision-making across teams.
  • Identify and develop marketing assets that support strategy and promote joint offerings.
  • Manage annual budgets and track, measure, and report program performance against key metrics.
  • Lead creative campaign briefing discussions with partner contacts and influence partner leadership and agencies.
  • Host roundtables, customer briefings, and similar forums to build customer advocacy and gather voice-of-customer feedback.

Requirements

  • Minimum 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers or Fortune 500 accounts.
  • Bachelor’s degree in Marketing, Business Administration, Commerce, Sales, or a related field.
  • Equivalent education and/or work experience in a related field may be substituted.
  • Ability to devise effective channel strategies aligned to marketing and business objectives.
  • Strong critical thinking skills and a proven track record of leading innovative business improvements in multichannel environments.
  • Experience building and maintaining strong relationships with channel partners to drive growth and sales targets.
  • Experience developing comprehensive marketing plans for different channels, including promotions, advertising campaigns, incentives, and sales support materials.
  • Deep understanding of Geotab products or services, including features, benefits, competitive advantages, and target customer segments.
  • Ability to use market research and competitive analysis to identify opportunities, trends, and challenges.
  • Experience analyzing marketing data such as sales figures, ROI, and channel performance metrics.
  • Capability to provide training, resources, and support to channel partners.
  • Understanding of brand guidelines and ability to maintain consistent messaging and positioning.
  • Strong interpersonal and communication skills for collaboration with internal teams and external partners.
  • Experience influencing price, distribution, and merchandising placement across functions and levels, including rewards, recognition, and spiff programs.
  • Experience developing and managing channel marketing budgets and maximizing ROI.
  • Ability to adapt to changing market conditions, manage multiple priorities, and meet deadlines in a fast-paced environment.
  • Reliable home internet connection with at least 50mb download and 10mb upload speed for work-from-home setup.

Benefits

  • Flexible hybrid working arrangements.
  • Home office reimbursement program.
  • Baby bonus and parental leave top-up program.
  • Online learning and networking opportunities.
  • Electric vehicle purchase incentive program.
  • Competitive medical and dental benefits.
  • Retirement savings program.

Interested in this position?

Apply directly on the company website

Apply Now

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